MarTech Today: Resulticks adds voice agent channel, AdRoll launches ABM platform & Google’s AMP Client ID API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Resulticks’ marketing platform now offers a new channel: Voice agent Sep 11, 2017 by Barry Levine The Singapore-based company says this is the first voice agent integrated with a full customer […]
Barry Levine on September 12, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Resulticks’ marketing platform now offers a new channel: Voice agent
Sep 11, 2017 by Barry Levine
The Singapore-based company says this is the first voice agent integrated with a full customer life cycle. - AdRoll rolls out its account-based marketing platform, adds HubSpot as partner
Sep 11, 2017 by Susan Wenograd
HubSpot and Marketo customers can leverage CRM data in AdRoll ABM.
From Marketing Land:
- Facebook tests a new ad format that puts it further ahead of its competitors
Sep 11, 2017 by Wesley Young
Studies show Facebook ads are competitive with search and outperform other social media. Wesley Young looks at what makes Facebook effective and provides four takeaways for planning your ad campaigns. - How to market your brand using interactive native content, Part 6
Sep 11, 2017 by Jane Loring
In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention.
- Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages
Sep 11, 2017 by Ginny Marvin
The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages. - Google rolling out support for AMP landing page in AdWords search campaigns globally
Sep 11, 2017 by Ginny Marvin
All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
- Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update
Sep 11, 2017 by Ginny Marvin
A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.
From Around The Web:
- myDSP Announces Large-Scale Gender Targeting Now Available for iOS and Android, PR Newswire
- SSI Partners with LiveRamp, PR Newswire
- ‘It’s the gut of ad tech’: Inside the rise of Dmexco, Digiday
- Buying DX Technology Is Easy. Finding a Solution Is Hard, CMS Wire
- Twitter is Testing a Built-in Tweetstorm Feature, Search Engine Journal
- When Is the Best Time to Post on Facebook?, Simply Measured
- The Digital Marketer’s Guide to Video, Fifteen Design
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.