MarTech » Customer experience » How to market your brand using interactive native content, Part 6

How to market your brand using interactive native content, Part 6

In the final part of this series, contributor Jane Loring advises brands on how to harness the power of interactive native content to improve customer retention.

By Jane Loring

Published on September 11, 2017 • Last updated on May 13, 2021 • 0 minutes read

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Jane Loring

Jane Loring is Vice President of European Brand Partnerships at digital authoring platform Playbuzz. At Playbuzz she leads the brand partnership team across Europe, introducing brands to Playbuzz's innovative content solutions and commercial content campaigns. Jane has over ten years of experience working with some of the biggest brands in the world on their content solutions, including a number of top global brands. Prior to this role, Jane was General Manager at lifestyle content company Mode Media.

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