MarTech Today: QVC/HSN merger, PlaceIQ/IRI partnership, & the future of Facebook chatbots

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• How the QVC/HSN merger illuminates the future of omnichannel shopping
  Jul 11, 2017 by Barry Levine
  That future depends on what kind of shopping experience customers want.
• Attend MarTech at the lowest price possible. Register now!
  Jul 11, 2017 by Scott Brinker
  The excitement in today’s software driven world is in the entanglement of marketing, technology and management. And we’ll unleash the power, possibilities and passion of the marketing technology community at MarTech October 2-4 in Boston. I’m humbled by the incredible cast of speakers who have agreed to participate; each a bona fide superstar marketing executive, practitioner or thought leader. See […]
• How marketers can finally bring the ‘personal’ to personalization
  Jul 11, 2017 by Peter Cassidy
  Contributor Peter Cassidy believes the intelligence and automation of machine learning can arm marketers with the ability to connect with consumers on a personal level.
• PlaceIQ and IRI partnership combines location and purchase data for customer insights
  Jul 11, 2017 by Greg Sterling
  The combination aims to provide CPG brands with answers to fundamental questions about consumer behavior.
• The pros, the cons and the future of Facebook chatbots
  Jul 11, 2017 by Jordan Kasteler
  Thinking of swapping out your customer service agents with chatbots? Before you do, columnist Jordan Kasteler discusses the pros and cons of the technology and what the future holds for brands.

From Marketing Land:

• Attend MarTech at the lowest price possible. Register now!
  Jul 11, 2017 by Scott Brinker
  The excitement in today’s software driven world is in the entanglement of marketing, technology and management. And we’ll unleash the power, possibilities and passion of the marketing technology community at MarTech October 2-4 in Boston.
• 8 major Google ranking signals in 2017
  Jul 11, 2017 by Sponsored Content: SEO PowerSuite
  It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right.

From Around The Web:

• ‘Views can happen by accident’: Publishers are thinking more about watch time – and YouTube, Digiday
• The Best Ecommerce Platforms To Sustain Your Online Startup, Jeff Bullas
• Email Marketing Best Practices: 125 Marketing Resources, Constant Contact
• Three Steps to Maximizing the Potential of Your Email Marketing Program, MarTech Advisor
• Machine Learning Vs. Artificial Intelligence: Unpacking Their Histories, AdExchanger
• Survey of Brand Retailers Highlights Accelerated Adoption of AI-Powered Marketing, Street Fight
• Voice-Activated Virtual Assistants Change Shopping & Search Behavior, Media Use, MarketingProfs
• Is Video a Game Changer for Virtual Reality?, eMarketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.