MarTech Today: Pointy, retailer-brand relationships & a 10-step plan for GDPR

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Pointy helps customers find what they need close to home
  Dec 5, 2017 by Robin Kurzer

  The technology helps local businesses compete with big ecommerce retailers.

• 4 ways retailer-brand relationships will change in 2018
  Dec 5, 2017 by Andrew Waber

  Columnist Andrew Waber takes a look at four trends taking shape for 2018 that will help brands and retailers collaborate to improve the digital shopping experience.

• GDPR: A 10-step action plan
  Dec 5, 2017 by David Booth

  As the GDPR deadline edges ever closer, columnist David Booth recommends 10 action steps to ensure your organization is in compliance.

From Marketing Land:

• Pinterest rolls out chatbot, native features for Facebook’s Messenger
  Dec 5, 2017 by Tim Peterson
  People will be able to search for and share pins from Pinterest without leaving Facebook’s messaging service.
• Instagram now lets brands feature Stories Highlights on their profile pages
  Dec 5, 2017 by Tim Peterson
  Instagram will also now automatically save Story posts, which can later be added to a Story Highlights collection.
• Amazon owned nearly 1/3 of all online sales during Cyber Monday
  Dec 5, 2017 by Amy Gesenhues
  Runner-up Target accounted for 6.4 percent on online sales for the day.
• Google releases Android Go edition for India’s 400 million internet users
  Dec 5, 2017 by Greg Sterling
  New version of Android is optimized for entry-level smartphones in developing markets.

From Around The Web:

• 4 Types of Social Media Content That Drives Engagement, Marketo
• Education as a Marketing Strategy: 8 Brands Doing Online Classes & More, Content Marketing Institute
• Getting Consumers’ Attention Across Every Screen They Have at Home, eMarketer
• Is Black Friday Over Yet? A Marketer’s Guide to the Data, CMS Wire
• Mobile app store spending to jump 30% in 2018, Retail Dive
• Social Media Ad Creative: How AI-Assisted Tools Can Help Create Effective Ads, MarketingProfs