MarTech Today: Optimove adds ‘incremental’ campaign testing, assessing multi-touch attribution and why chatbots are transforming the auto industry

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: CDP Optimove adds ability to test campaign strategies Jan 25, 2019 by Barry Levine Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an […]

on January 28, 2019 at 9:00 am | Reading time: 2 minutes
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Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • CDP Optimove adds ability to test campaign strategies
    Jan 25, 2019 by Barry Levine
    Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns — an entire strategy — against another, with automated optimization.
  • MarTech Today Research: A marketer’s guide to enterprise SEO platforms
    Jan 25, 2019 by Amy Gesenhues
    The report offers an in-depth review of the market, tips on the buying process and 18 vendor profiles.
  • The B2B Marketer’s Lead Generation Field Guide
    Jan 25, 2019 by Digital Marketing Depot
    B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy marketers takes a customer-focused approach through personalized and customized communications and content. Increasing lead generation starts with identifying the types of prospects you want to attract, and concentrating your […]
  • The MarTech Minute: Freshworks’ messaging tools, new personalization for Instapage, more
    Jan 25, 2019 by Robin Kurzer
    The martech week in review: News and announcements in marketing technology this week that you might have missed.
  • Assessing multi-touch attribution’s value: Is it worth the effort?
    Jan 25, 2019 by Barry Levine
    While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity.

From Marketing Land:

From Around The Web:

Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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