MarTech Today: OneTrust’s free assessment tool for California’s privacy law, Miller Heiman’s analytics platform & how to accelerate strategic marketing ops
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: OneTrust releases first free assessment tool for the new California privacy law Jul 13, 2018 by Barry Levine The company is adding the emerging California privacy requirements, as well as those […]
Barry Levine on July 16, 2018 at 9:00 am | Reading time: 1 minute
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- OneTrust releases first free assessment tool for the new California privacy law
Jul 13, 2018 by Barry Levine
The company is adding the emerging California privacy requirements, as well as those of other states and countries, to its GDPR-ready Compliance suite. - The MarTech Minute: Sitecore adds new CMO, Miller Heiman unveils analytics platform & more
Jul 13, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed - Rent, buy or train? How to accelerate strategic marketing operations
Jul 13, 2018 by Debbie Qaqish
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires.
From Marketing Land:
- Improving the customer experience means getting search right
Jul 13, 2018 by Jim Yu
As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.