MarTech Today: MailChimp becomes a marketing platform, Inmoji’s self-service platform & behavioral data for landing pages

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• WordPress “strongly encourages” users to upgrade to version 4.7.2
  Jan 26, 2017 by Matt McGee
  Latest security release fixes three recently-reported bugs.
• MailChimp moves toward becoming a marketing platform with Facebook ads feature
  Jan 26, 2017 by Barry Levine
  Oriented toward small businesses, the company’s new features build on the customer and product data stored in its email platform.
• Using marketing automation to create successful email programs in 2017
  Jan 26, 2017 by Scott Heimes
  Is marketing automation part of your email strategy? Columnist Scott Heimes explains how to choose the marketing automation tool that’s right for your email program and how to maximize the data it produces.
• [Webinar] A whirlwind tour of the 5 disruptions reshaping marketing
  Jan 26, 2017 by Scott Brinker
  Marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. Yes, I know that sounds like hyperbole, but it’s not. These are huge, world-changing shifts that have already shaken industries to their core. And we’re just getting started. Reserve your seat for my LIVE webinar on Tuesday, February […]
• Inmoji launches first self-service platform for its interactive emoji-like icons and stickers
  Jan 26, 2017 by Barry Levine
  Company says the new portal will make it easier and quicker for brands to run campaigns with its unique, clickable icons and rich-media displays.

From Marketing Land:

• Facebook updates News Feed algorithm to focus on video completion rates
  Jan 26, 2017 by Tamar Weinberg
  Facebook is now using an evaluative criteria known as “percent completed” to see whether to surface video in the News Feed.
• Be the first to see the updated SMX West agenda
  Jan 26, 2017 by Marketing Land
  Search Marketing Expo – SMX West returns for its 10th year completely retooled with with tactic-rich sessions for SEOs and SEMs.
• [Webinar] A whirlwind tour of the 5 disruptions reshaping marketing
  Jan 26, 2017 by Scott Brinker
  Marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. Yes, I know that sounds like hyperbole, but it’s not. These are huge, world-changing shifts that have already shaken industries to their core.
• 9 studies for landing pages that work
  Jan 26, 2017 by Brian Massey
  The bounty of cheap behavioral data available today is a boon for marketers. Columnist Brian Massey explains how to take advantage of this cheap data to develop an effective landing page.
  
• Choosing the right marketing automation software for your business
  Jan 25, 2017 by Digital Marketing Depot
  Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.
  

From Around The Web:

• Trump order strips privacy rights from non-U.S. citizens, could nix EU-US data flows, TechCrunch
• How Virtual Reality Could Change Content Marketing, Content Marketing Institute
• Reload, reloaded: faster and leaner page reloads, Chromium Blog
• Winter is coming for marketing technology, Venture Beat
• Facebook brings its Slideshow movie-maker to Android, TechCrunch
• Facebook SDK Update Streamlines Analytics Setup, Facebook Developer’s Blog
• Hugo Barra joins Facebook to lead its VR efforts, including Oculus, TechCrunch
• Security Key for safer logins with a touch, Facebook
• This Snapchat Spectacles case melted while charging, TechCrunch
• You can now use NFC to lock down your Facebook page, The Verge
• Google opens up its Daydream VR platform to all developers, TechCrunch