MarTech Today: The Internet after that dog, Branch’s deep-linking from AMP ads & Google’s brand safety efforts

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• On the internet, advertisers want to know if you’re really a dog
  Jun 26, 2017 by Barry Levine
  In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.
• Branch offers first deep-linking from ads on AMP pages to app content
  Jun 26, 2017 by Barry Levine
  The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.

From Marketing Land:

• SMX Advanced session: Mobile-First For The Advanced SEO
  Jun 26, 2017 by Greg Gifford
  How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.
• Danny Sullivan: My new role as advisor for Third Door Media
  Jun 26, 2017 by Danny Sullivan
  Marketing Land continues on strong, with an outstanding team in place.
  
• Timeline: Google’s ongoing efforts to address brand safety on YouTube
  Jun 26, 2017 by Ginny Marvin
  Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns.
  
• Compare 9 paid search campaign management tools
  Jun 23, 2017 by Digital Marketing Depot
  Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business.

From Around The Web:

• Alphabet partners with Avis to manage self-driving car fleet, Reuters
• Facebook, Microsoft, Twitter and YouTube Announce Formation of the Global Internet Forum to Counter Terrorism, Official YouTube Blog
• What Amazon taught us this week: Data-centric companies will devour competitors, VentureBeat
• Domain registrars hate registry exceptions, Domain Name Wire
• Amazon files patent for drone delivery ‘beehive’ fulfillment center, Retail Dive
• Two List Building Plugins That Give You Maximum Results For Minimal Effort, Click Newz
• How Technology is Creating More Opportunities for the Modern Marketer, Marketo
• Online Advertising Puts Another Link In The Blockchain, AdExchanger
• SAP’s CMO: Every Company Is A Technology Company, AdExchanger
• Survey: Marketers Failing to Unlock Full Potential of AI and Voice Search, KoMarketing
• The Ethics of Using AI in Advertising, AdAge
• How Location-Based Services Will Take the Customer Experience to the Next Level, MarTech Advisor
• The Mobile Marketing Studio: 26 Apps to Help You Create Epic Social Media Content on Your Smartphone, The Buffer Blog
• Evernote will kill its BlackBerry and Windows Phone apps on June 29, VentureBeat
• 23 Instagram Tools to Connect with Shoppers, Practical Ecommerce
• Facebook Is Launching A Standalone App Exclusively For Video Creators, Tubefilter
• Apple’s AR is closer to reality than Google’s, The Verge
• Study: Facebook Live, YouTube Live are neck and neck, Mobile Marketer
• Uptime, YouTube’s experimental app for watching videos with friends, opens to all, TechCrunch
• Vimeo Scraps Plans to Create Netflix-Like Service, AdAge

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.