MarTech Today: Influential’s new Watson-powered platform, Mobiquity’s blockchain layer & evaluating location data measurement providers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Influential launches IBM Watson-powered platform to analyze a brand’s social audience Feb 21, 2018 by Barry Levine That analysis generates an overall marketing strategy about how the brand can best reach […]
Barry Levine on February 22, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Influential launches IBM Watson-powered platform to analyze a brand’s social audience
Feb 21, 2018 by Barry Levine
That analysis generates an overall marketing strategy about how the brand can best reach its consumers. - Mobiquity launches a blockchain layer for maintaining a data trail
Feb 21, 2018 by Barry Levine
The location data provider is one of the first to actually use blockchain technology for enhancing its platform. - Evaluating location data measurement providers? Here are 5 questions you should ask
Feb 21, 2018 by Gladys Kong
Contributor Gladys Kong lays out what marketers need to know about location data to plan and gauge the success of their campaigns.
From Marketing Land:
- Twitter takes aggressive steps to curb spam & bot activity by blocking identical actions across multiple accounts
Feb 21, 2018 by Amy Gesenhues
New policy restrictions will no longer permit simultaneous posts with identical content across multiple accounts. - Google AdSense launches new type of ad format that optimizes placements
Feb 21, 2018 by Robin Kurzer
The company says that publishers who use Auto ads could see a revenue lift of up to 15%.
From Around The Web:
- Snapchat’s phishing attack breached 50K accounts, Mobile Marketer
- The Blueprint Guide to Mastering Video Ads on Facebook, Facebook Business
- Why Data Alone Won’t Produce Insights, CMS Wire
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.