MarTech Today: IAB’s newest Podcast Guidelines, Adobe’s enhanced email and a ‘Naughty/Nice’ list for Santa

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• IAB releases its newest Podcast Measurement Guidelines
  Dec 20, 2017 by Barry Levine
  This second version, offered as a draft in July, tightens up standards to measure ads and audience for this booming medium.
• Adobe Campaign to roll out enhanced email functionality
  Dec 20, 2017 by Robin Kurzer
  The company also sees AI-powered, highly personalizable email in its future.
• How Snapchat can win back the influencers it has lost to Instagram
  Dec 20, 2017 by Tim Peterson
  Snapchat doesn’t need to pay influencers so much as pay attention to them and push people’s attention toward their Stories, according to influencers.
• Yo, Santa! Check out our ‘Naughty and Nice’ list for 2017
  Dec 20, 2017 by Barry Levine
  We didn’t need AI or data mining to figure out who in marketing, advertising or search most deserved a candy cane or a lump of coal.
• ‘Always On’ is at the heart of every ABM strategy — here’s why
  Dec 20, 2017 by Sonjoy Ganguly
  For some it won’t be an easy transition, but contributor Sonjay Ganguly says the days of campaign-based marketing are over.
• Digital advertising in 2018: 5 trends to watch
  Dec 20, 2017 by Ginny Marvin
  Evolving capabilities and changing regulatory dynamics will affect how marketers connect with and engage customers and prospects in 2018.

From Marketing Land:

• Snapchat will let advertisers animate their Sponsored Filters
  Dec 20, 2017 by Tim Peterson
  In spawning a new version of its unique ad formats, Snapchat is looking to capitalize on a major point of difference in advertisers’ minds.
  
• Big data and how to use it: Our top 10 Analytics & Conversion columns for 2017
  Dec 20, 2017 by Pamela Parker
  In this roundup of the analytics topics that caught our audience’s interest this year, you’ll find techniques for utilizing sophisticated tools, as well as tips for landing page success and effective ad targeting.
  
• PPC 2017: Epic review of the biggest trends & updates in paid search
  Dec 20, 2017 by Ginny Marvin
  This year, artificial intelligence and machine learning underpinned nearly every paid search update.
• Google confirms ad-blocking in Chrome will start February 15
  Dec 19, 2017 by Susan Wenograd
  The 2018 date follows a warning of ad-blocking enforcement issued in June.

Online Marketing News From Around The Web:

• Followerwonk Is Moving On to a New, Loving Home, Moz
• In 2018, the video bubble will burst, Digiday
• Top 14 Chatbot Building Platforms of 2017, CMS Wire
• Will Blockchain Blow Up Digital Advertising Paradigms?, eMarketer

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.