MarTech Today: IAB Text Lab’s revised ads.txt for apps, a blended ABM & LinkedIn’s new privacy setting
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB […]
Barry Levine on December 3, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- IAB Tech Lab issues revised ads.txt for apps
Nov 30, 2018 by Barry Levine
The spec for app-ads.txt brings ad inventory verification to apps. - The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, lots of exec moves
Nov 30, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed - Wanted: Nominations for this year’s ‘Naughty & Nice’ list
Nov 30, 2018 by Barry Levine
Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?
- How to make a blended ABM approach a reality
Nov 30, 2018 by Jessica Fewless
Here are some practical tips to help marketers confidently transition to the right blended ABM strategy.
From Marketing Land:
- Facebook confirms searches performed off the platform do not influence Facebook search results
Nov 30, 2018 by Amy Gesenhues
The company issued an explainer on how Facebook search works. - Chevron storytelling uses purposeful immersive experiences to engage stakeholders
Nov 30, 2018 by Lisa Peyton
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives. - LinkedIn’s new privacy setting prohibits marketers from exporting emails
Nov 30, 2018 by Amy Gesenhues
A new privacy setting allows users to keep their email address from being downloaded.
From Around The Web:
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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