MarTech Today: IAB Tech Lab’s new OpenDirect and OpenData, crawler access for Google Adsense & Facebook ‘fixes’ News Feed

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0
  Jan 12, 2018 by Barry Levine
  OpenDirect is the latest spec for direct sales between publishers and advertisers, and OpenData offers unified terms for campaign analytics
• The MarTech Minute: Swrve partners with Segment, Symphony combines divisions and more
  Jan 12, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• ‘Marketing doesn’t drive revenue, sales does’ (and other myths)
  Jan 12, 2018 by Sonjoy Ganguly
  Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI.

From Marketing Land:

• For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem
  Jan 12, 2018 by Ginny Marvin
  AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers.
• Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content
  Jan 12, 2018 by Greg Sterling
  The company said it’s trying to prevent posts from “businesses, brands and media” from crowding out “the personal moments that lead us to connect more with each other.”

From Around The Web:

• 6 Email Template Design Tips You Should Always Follow, AWeber
• Shopping app use jumped 54% in 2017, Mobile Marketer
• Think Twice About Automating Your Marketing, CMS Wire

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.