MarTech Today: IAB Tech Lab’s first software, hiring a marketing technologist & unbundling the ad server
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB Tech Lab issues first software: A universal SDK for viewability Oct 12, 2017 by Barry Levine The Open Measurement SDK, and a later API for websites, seeks to create one […]
Barry Levine on October 13, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- IAB Tech Lab issues first software: A universal SDK for viewability
Oct 12, 2017 by Barry Levine
The Open Measurement SDK, and a later API for websites, seeks to create one industry-wide data stream for viewability stats. - How do you hire a marketing technologist?
Oct 12, 2017 by Ginny Marvin
Employers and candidates may not even be speaking the same language in this emerging sector. So how do you stand out and connect with top talent in a competitive market? - Adobe Ad Cloud’s first app lets marketers manage ad campaigns
Oct 12, 2017 by Barry Levine
The company said this is the first ad app that enables campaign management across a range of channels. - Barometric launches a free tool to spot fraudulent web traffic
Oct 12, 2017 by Barry Levine
Called Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent. - Unbundling the ad server
Oct 12, 2017 by Victor Wong
The great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future.
From Marketing Land:
- YouTube location extensions & in-store visits measurement come out of beta
Oct 12, 2017 by Ginny Marvin
The new features are now generally available for TrueView in-stream and bumper ads. - Live from Facebook-owned Oculus’s annual VR conference: Day 2
Oct 12, 2017 by Tim Peterson
Oculus CTO and gaming legend John Carmack takes the stage for today’s keynote.
From Around The Web:
- Microsoft and AWS could be the strangest cloud bedfellows yet, TechCrunch
- Waymo demanded $1 billion in settlement talks with Uber, Venture Beat
- Box’s dalliance with AI foretells a broader shift in content management, TechCrunch
- Shutterstock Announces Beta Launch of Advanced Composition Aware Search Using Deep Learning Technology, PR Newswire
- VR still isn’t mainstream, but Oculus thinks its new $200 headset could fix that, Recode
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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