MarTech Today: Havas’ new transparency platform, Knoema’s chatbot interface for data & Facebook’s new AMP conversion tool

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Why some ad tech vets have doubts about Havas’ new transparency platform
  May 25, 2017 by Barry Levine
  As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.
• Knoema offers a chatbot interface for its data search engine
  May 25, 2017 by Barry Levine
  Called Yodatai, she’s the latest attempt to make data accessible through conversation.

From Marketing Land:

• Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles
  May 25, 2017 by Tim Peterson
  Facebook’s tool will automatically convert Instant Articles to Google’s AMP and Apple’s Apple News formats.
• AMP ads: Google will convert display ads to AMP, test AMP landing pages for Search ads
  May 25, 2017 by Ginny Marvin
  Google says AMP ads can load up to 5 seconds faster than standard display ads.
• Conversion rate optimization tools coming to AdWords with new integrations
  May 25, 2017 by Ginny Marvin
  Advertisers will be able to run landing page test with Google Optimize and get feedback from retargeting audiences with Google Surveys 360.
• Facebook and Google have dominated smartphone screens for the past three years
  May 25, 2017 by Greg Sterling
  Facebook has three and Google has six of the top 15 apps, says comScore.
• Compare 6 top content management systems
  May 24, 2017 by Digital Marketing Depot
  Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization is an imperative part of your digital strategy.

From Around The Web:

• How to Create, Track and Rank CRO Hypotheses So You Know What to Test, Crazy Egg
• How to Optimize a Small Website: On-Page & Mobile Factors, Search Engine Journal
• Just Keep Scrolling! How To Design Lengthy, Lengthy Pages, Smashing Magazine
• Web Content Management Comes of Age, CMS Wire
• Are Headline Analyzers Worth Your Time?, Portent
• What’s the difference between AI-powered personalisation and more basic segmentation?, Econsultancy
• Will Voice Assistant Technology Improve the Retailer-Consumer Relationship?, MarTech Advisor
• 6 months in: Which mobile formats are living up to 2017 predictions?, Digiday
• AMP Roadmap Update for Q2, Accelerated Mobile Pages Project
• IFTTT now lets any developer build and publish applets for others to use, VentureBeat
• This isn’t the VR we’ve been dreaming of — and that’s a good thing, VentureBeat

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.