MarTech Today: Gravy’s ‘location data forensics,’ advertisers react to NYT Facebook story & why multi-store brands should stay local

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
  Dec 19, 2018 by Greg Sterling
  Up to 80 percent of bidstream location data found to be either ‘fraudulent or suspicious.’

From Marketing Land:

• Why every multi-store brand needs a ‘localized social marketing’ strategy
  Dec 19, 2018 by Greg Sterling
  70% of social brand engagement on Facebook is happening on local Pages.
  
• NYT report on Facebook’s data deals won’t sway advertisers, say media buyers
  Dec 19, 2018 by Ginny Marvin
  Advertisers remain focused on performance, and so far it’s holding.

From Around The Web:

• Are AR And VR (Finally) On The Cusp Of Going Mainstream?, Forbes
• Blippar, a Pioneer of Augmented Reality, Is Going Out of Business, Adweek
• Investors Talk Next Steps for the Digital Experience and Martech Spaces, CMS Wire
• Is that funny? Microsoft develops AI that can assess comedy, Digital Journal

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.