MarTech Today: A Chrome extension for judging ‘trustworthiness,’ the in-store mobile experience & more

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• A new AI-powered Chrome extension judges content on its ‘trustworthiness’
  Jan 5, 2018 by Barry Levine
  Called Unpartial, it’s an offshoot of natural language processing previously developed by Recognant for cancer researchers and market testers.
• The MarTech Minute: ANA acquires another division, a former Marketo VP joins a data agency and more.
  Jan 5, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• So, what’s it like to be a CMO of a marketing-focused business?
  Jan 5, 2018 by Scott Vaughan
  What happens when your role is the same as your target customer’s? Columnist Scott Vaughan shares insights into how to use this situation to your advantage.
• Taplytics brings the quality of an in-store experience to mobile
  Jan 5, 2018 by Robin Kurzer
  The cloud company says that “magical” mobile experiences will drive higher ROI.

From Marketing Land:

• Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
  Jan 5, 2018 by Andy Taylor
  Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.

From Around The Web:

• 5 ways voice assistance is shaping consumer behavior, Think with Google
• 7 Ways to Hack the Instagram Algorithm and Get Way More Views, Ignite Visibility
• How Do Brands Regram on Instagram?, Socialbakers
• Three reasons why agility works for content creators, not just for techies, Econsultancy