MarTech Today: Bedrock Data’s new data-unifying software, new opportunities for podcasting & Placed’s free tool for location data

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web.

From MarTech Today:

• Bedrock Data unveils software to help SMBs unify customer data
  Mar 2, 2018 by Barry Levine
  The new Fusion software is designed to automatically resolve data from multiple sources, creating blended customer data that is ready for analytics.
• Solix survey supplies more evidence of GDPR unreadiness
  Mar 2, 2018 by Barry Levine
  Two-thirds of responding IT pros didn’t even know if personal data could be purged entirely from their systems.
• The MarTech Minute: HYPR launches DMA tool, DMS enhances Sparkroom and more
  Mar 2, 2018 by Robin Kurzer
  The martech week in review: News and announcements in marketing technology this week that you might have missed.
• The rise of voice technologies means new opportunities for podcasting
  Mar 2, 2018 by Robin Kurzer
  Audio tech companies Podible and VoxSnap have both recently launched innovative offerings to podcast listeners and content creators.
• ABM is a team sport: 5 steps to ensuring players work together
  Mar 2, 2018 by Peter Isaacson
  Contributor Peter Isaacson outlines concrete steps marketing leaders should take to ensure their Account-Based Marketing initiatives achieve their goals.
• Placed introduces ‘Placed Insights’ to educate the market about location data
  Mar 2, 2018 by Greg Sterling
  Free tool allows users to compare foot traffic and drill into audience data.
• Facebook CFO David Wehner says it will be GDPR compliant, active user numbers may be affected
  Mar 2, 2018 by Robin Kurzer
  Wehner told an investor meeting Wednesday that the social media giant is ready for the EU regulation.

From Marketing Land:

• Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
  Mar 2, 2018 by Andy Taylor
  Contributor Andy Taylor answers by sharing research that shows deploying multiple match types produces little difference between phrase and broad match options.
  
• Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
  Mar 2, 2018 by Ginny Marvin
  Marketers can evaluate messaging performance across channels in one place.

From Around The Web:

• 10 Unexpected Places You May Find GDPR-Related Data, CMS Wire
• The Cookie is (Still) Dead: Device IDs and the Future of Mobile Marketing, Street Fight

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.