MarTech Today: Arming creative with tech, preventing mobile ad blocking & data sets and common sense

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• The marketing leader’s case for arming creative teams with technology
  Jul 7, 2017 by Alex Withers
  Creative teams and marketing don’t need to be at odds with one another. Contributor Alex Withers explains how marketing technology can strengthen collaboration and improve your organization’s creative process and workflow.
• Social media pages for store locations have 5x the engagement of brand pages [Report]
  Jul 7, 2017 by Greg Sterling
  On Facebook, 25x more impressions took place on local Pages.
• Data sets and common sense: The cure for ABM overload
  Jul 7, 2017 by Erik Matlick
  Columnist Erik Matlick says it’s time to focus on the data that’s driving ABM and promote collaboration between sales and marketing to drive organizational change.
• The state of mobile ad blocking: Taking stock of what the internet giants are doing to prevent (or enable) it
  Jul 7, 2017 by Ginny Marvin
  A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.

From Marketing Land:

• Snapchat launches new features, including Paperclips for links within Snaps
  Jul 6, 2017 by Tamar Weinberg
  Now, marketers and any content creators can add links to their Snaps.

From Around The Web:

• Microsoft will layoff thousands of employees, www.cnbc.com
• 25+ Call To Action Examples: The Good, The Bad, and the Ugly, ConversionXL
• 10 Mobile-Friendly Web Design Features All Designers Should Know, Usability Geek
• Research strategies to help media companies understand how their users interact with content, www.usertesting.com
• Donuts files patent for system to handle restricted domain names, Domain Name Wire
• Is Verisign about to change the expired domain drop catching game?, Domain Name Wire
• Making DAM the ‘Nerve Center for Content’, CMSWire
• The Failure Of Innovation In Ad Tech, Ad Exchanger
• How Twitter Data Informs Creative Ventures, Content Marketing Institute

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.