MarTech Today: AOL’s Avery bot for marketers, Adblade adds RTB to its WordPress plugin & Pinterest’s Lens app
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data Feb 8, 2017 by Barry Levine Called Avery.ai, it now moves into product development and joins […]
Barry Levine on February 9, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data
Feb 8, 2017 by Barry Levine
Called Avery.ai, it now moves into product development and joins other companies’ efforts to make marketing data more readily accessible. - Adblade adds self-service RTB to its WordPress plugin
Feb 8, 2017 by Barry Levine
Now, third-party demand sources can bid on inventory for the content-like ads run by this competitor to Taboola and Outbrain. - Kiss your personas goodbye (and say hello, AI)!
Feb 8, 2017 by Venkat Nagaswamy
Your buyer personas are about to become as out-of-date as an Altair 8800. Contributor and AI marketing guru Venkat Nagaswamy explains why you’ll be grateful.
From Marketing Land:
- Pinterest’s Lens app turns your phone’s camera into a search bar
Feb 8, 2017 by Tim Peterson
Pinterest’s version of Google’s Goggles will roll out to iPhone and Android users in the US sometime soon.
From Around The Web:
- Snapchat Hires Key Engineer to Prevent Instagram From Copying Its Features, Bloomberg
- Competitive Website Audit: 6 Key Things to Look For, Vertical Measures
- How Amazon could shake up the mobile payment industry, Mobile Commerce Daily
- HowStuffWorks Brings Dynamic Advertising to Podcasting, PR Web
- Marketing Technology Platform TUNE Announces New Chief Technology Officer Dan Koch, PR Web
- 4 Advanced Automation Tools To Streamline Your Social Media Without Sacrificing Your Voice, Social Media Explorer
- AI-Fueled Storytelling Takes Customer Experience to the Next Level, CMS Wire
- At Xerox, the Marketing Technology Stack Leaves Center Stage, eMarketer
- Building Blocks: Rob Israch, CMO at Tipalti Talks Marketing Tech, MarTech Advisor
- Introducing AI to Marketing in 5 Steps, AdAge
- Marketing Automation Team Roles, Structure, and Costs, MarketingProfs
- Marketing Tech Shift: It’s Data, not Platforms, eMarketer
- The Technology Part to Your Content Marketing Plan, Razor Social
- WordPress for Android Closes Google+ Community for Beta Testers, WordPress Tavern
- Android Wear 2.0: Make the most of every minute, Google Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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