MarTech Today: Adobe updates the PDF, agile marketing & the new Data Transparency Label

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

• Adobe makes its venerable PDF more collaborative
  Oct 2, 2018 by Barry Levine
  Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process.
• Agile methodology is becoming a must for marketing teams
  Oct 2, 2018 by Robin Kurzer
  Many of the speakers at this year’s MarTech East conference in Boston lauded the process for its focus on the end user.
• Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
  Oct 2, 2018 by Amy Gesenhues
  CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston.
• The Open Marketing Cloud: A no-BS demonstration of Mautic’s marketing automation platform
  Oct 2, 2018 by Digital Marketing Depot
  Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems your company has […]
• Ad groups unveil a new Data Transparency Label
  Oct 2, 2018 by Barry Levine
  Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment data sets.
• Message to marketers: Mind the customer before the tech
  Oct 2, 2018 by Barry Levine
  ‘When the map and the terrain disagrees,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’
• Do you speak SEO? Join Search Engine Land as Deputy Editor
  Oct 2, 2018 by Henry Powderly
  Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep expertise.

From Marketing Land:

• Compare 17 top SEO tools and platforms
  Oct 2, 2018 by Digital Marketing Depot
  Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming.
• Get actionable SEO & SEM tactics at SMX West 2019. Registration is open!
  Oct 2, 2018 by Marketing Land
  Search marketing success is a result of your hard work and learning from trusted experts. Attend Search Engine Land’s SMX® West January 30-31, 2019 in San Jose for the SEO and SEM tactics you need to drive amazing campaigns. The site is up and registration is open!

From Around The Web:m

• Does Google Cloud Matter For Marketing?, Ignite Visibility
• How Marketers Are Addressing the Technology Tsunami, Customer Think
• Google acquires AI customer service startup Onward, VentureBeat
• 7 Big Problems with the Internet of Things, CMSWire