MarTech Today: Adobe updates the PDF, agile marketing & the new Data Transparency Label
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe makes its venerable PDF more collaborative Oct 2, 2018 by Barry Levine Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of […]
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Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Adobe makes its venerable PDF more collaborative
Oct 2, 2018 by Barry Levine
Online commenting and live chat can now replace the frustrating email attachments, plus you can keep track of the review process. - Agile methodology is becoming a must for marketing teams
Oct 2, 2018 by Robin Kurzer
Many of the speakers at this year’s MarTech East conference in Boston lauded the process for its focus on the end user. - Customer data platforms ‘not a silver bullet,’ says CDP Institute founder
Oct 2, 2018 by Amy Gesenhues
CDP evangelist David Raab shared common myths and realities of customer data platforms during the 2018 Martech Conference in Boston. - The Open Marketing Cloud: A no-BS demonstration of Mautic’s marketing automation platform
Oct 2, 2018 by Digital Marketing Depot
Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data? Are you struggling to integrate all the different marketing tools you’ve licensed along with the proprietary systems your company has […] - Ad groups unveil a new Data Transparency Label
Oct 2, 2018 by Barry Levine
Visually resembling an ‘ingredients label’ found on food packages, it will provide quality and source info for providers of audience segment data sets. - Message to marketers: Mind the customer before the tech
Oct 2, 2018 by Barry Levine
‘When the map and the terrain disagrees,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ - Do you speak SEO? Join Search Engine Land as Deputy Editor
Oct 2, 2018 by Henry Powderly
Search Engine Land is synonymous with SEO and SEM, so we’re looking for someone with deep expertise.
From Marketing Land:
- Compare 17 top SEO tools and platforms
Oct 2, 2018 by Digital Marketing Depot
Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. - Get actionable SEO & SEM tactics at SMX West 2019. Registration is open!
Oct 2, 2018 by Marketing Land
Search marketing success is a result of your hard work and learning from trusted experts. Attend Search Engine Land’s SMX® West January 30-31, 2019 in San Jose for the SEO and SEM tactics you need to drive amazing campaigns. The site is up and registration is open!
Recommended Articles
From Around The Web:m
- Does Google Cloud Matter For Marketing?, Ignite Visibility
- How Marketers Are Addressing the Technology Tsunami, Customer Think
- Google acquires AI customer service startup Onward, VentureBeat
- 7 Big Problems with the Internet of Things, CMSWire
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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