Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Digital Transformation » MarTech Today: Adobe buys Sayspring, two efforts called Open GDPR & optimizing media-rich webpage speeds

MarTech Today: Adobe buys Sayspring, two efforts called Open GDPR & optimizing media-rich webpage speeds

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Adobe gets more serious about voice interaction with purchase of Sayspring Apr 17, 2018 by Barry Levine The one-year-old startup offers a tool that non-technical users can use to create voice-based […]

Barry Levine on April 18, 2018 at 9:00 am

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.

From MarTech Today:

  • Adobe gets more serious about voice interaction with purchase of Sayspring
    Apr 17, 2018 by Barry Levine
    The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.
  • Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
    Apr 17, 2018 by Greg Sterling
    Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage sales.
  • Tech companies organize two efforts to support personal data management — both called Open GDPR
    Apr 17, 2018 by Barry Levine
    Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities.
  • Countdown to compliance: What marketers need to know before the GDPR deadline
    Apr 17, 2018 by EJ McGowan
    As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices.
  • Best practices for optimizing media-rich webpage speed
    Apr 17, 2018 by Digital Marketing Depot
    Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it. There has been explosive growth in the adoption of visual media to […]

From Marketing Land:

  • Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
    Apr 17, 2018 by Amy Gesenhues
    Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior.
  • Best practices for optimizing media rich web page speed
    Apr 17, 2018 by Digital Marketing Depot
    Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.

From Around The Web:

  • Far more than 87m Facebook users had data compromised, MPs told, The Guardian
  • More than 80% of US Digital Display Ads Will Be Bought Programmatically in 2018, eMarketer

New on MarTech

    Using Google Analytics 4 integrations for insights and media activations
    Why we care about performance marketing
    Processes, visibility and optimization: The keys to digital marketing transformation
    Webinar: Grow revenue streams through web accessibility and compliance
    How to turn the great buyer resignation into B2B career opportunities

About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Related Topics

Digital Transformation

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Digital Marketing Strategy Ebook

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.