MarTech Today: Adobe buys Sayspring, two efforts called Open GDPR & optimizing media-rich webpage speeds
Dig deeper into Digital transformation: What is digital transformation? Breaking down the digital transformation of today’s customer journeys It’s time for CMOs to talk business MarTech’s digital transformation experts to follow Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: […]
Barry Levine on April 18, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Adobe gets more serious about voice interaction with purchase of Sayspring
Apr 17, 2018 by Barry Levine
The one-year-old startup offers a tool that non-technical users can use to create voice-based applications. - Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
Apr 17, 2018 by Greg Sterling
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage sales. - Tech companies organize two efforts to support personal data management — both called Open GDPR
Apr 17, 2018 by Barry Levine
Though unrelated, the initiatives reflect some of the ways the ad and marketing industry is organizing itself around its personal data responsibilities. - Countdown to compliance: What marketers need to know before the GDPR deadline
Apr 17, 2018 by EJ McGowan
As May 25 approaches, contributor EJ McGowan suggests three important tenets to keep in mind while revamping your data practices. - Best practices for optimizing media-rich webpage speed
Apr 17, 2018 by Digital Marketing Depot
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it. There has been explosive growth in the adoption of visual media to […]
From Marketing Land:
- Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Apr 17, 2018 by Amy Gesenhues
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted behavior. - Best practices for optimizing media rich web page speed
Apr 17, 2018 by Digital Marketing Depot
Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times as many customers would rather watch a video about a product than read about it.
From Around The Web:
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories