Adobe gets more serious about voice interaction with purchase of Sayspring
The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.
That background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction becomes an even more commonplace way of managing devices.
And Adobe, which has added support in its Marketing Cloud for such new tech as VR and Over-the-Top TV, has now boosted its bet on voice by announcing this week the acquisition of Sayspring, Inc. Deal terms were not made public.
The year-old startup, based in New York City, offers a free-of-charge and coding-free tool for creating voice interfaces and applications for Amazon Alexa and Google Assistant.