Adobe gets more serious about voice interaction with purchase of Sayspring

The one-year-old startup offers a tool that non-technical users can use to create voice-based applications.

Barry Levine on April 18, 2018 at 12:39 pm

That background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction becomes an even more commonplace way of managing devices.

And Adobe, which has added support in its Marketing Cloud for such new tech as VR and Over-the-Top TV, has now boosted its bet on voice by announcing this week the acquisition of Sayspring, Inc. Deal terms were not made public.

The year-old startup, based in New York City, offers a free-of-charge and coding-free tool for creating voice interfaces and applications for Amazon Alexa and Google Assistant.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.