MarTech Today: Ad industry rails against Safari’s cookie-blocking, Amperity’s muscular CDP & IAB Tech Lab’s draft OpenRTB 3.0

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digital ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11 Sep 14, 2017 by Ginny Marvin Major industry groups say Apple is instituting “opaque and arbitrary standards for […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization
    Sep 14, 2017 by Digital Marketing Depot
    Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation.
  • What’s better than a marketing tech stack? Your marketing org stack
    Sep 14, 2017 by Marketing Land
    We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code).

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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