MarTech Today: Ad industry rails against Safari’s cookie-blocking, Amperity’s muscular CDP & IAB Tech Lab’s draft OpenRTB 3.0
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Digital ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11 Sep 14, 2017 by Ginny Marvin Major industry groups say Apple is instituting “opaque and arbitrary standards for […]
Barry Levine on September 15, 2017 at 9:00 am | Reading time: 3 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- Digital ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11
Sep 14, 2017 by Ginny Marvin
Major industry groups say Apple is instituting “opaque and arbitrary standards for cookie handling” that threaten the internet economy. - Amperity emerges from stealth with a muscular CDP
Sep 14, 2017 by Barry Levine
Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the ability to make data like transactions part of the operational mix. - Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech
Sep 14, 2017 by Amy Gesenhues
Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. - IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising
Sep 14, 2017 by Barry Levine
A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic buying and selling. - What the FTC’s latest endorsement disclosure actions mean for marketers
Sep 14, 2017 by Tim Peterson
Regulatory body addresses influencers’ responsibility in making disclosures and the sufficiency of platforms’ branded-content labeling tools. - iOS 11 will accelerate the need for cookie-less tracking
Sep 14, 2017 by Joe Sabol
With the soon-to-be-released iOS 11 mobile operating system, Apple is looking to kill the cookie. Contributor Joe Sabol says advertisers need to face the new mobile reality and devise a post-cookie ad strategy. - What’s better than a marketing tech stack? Your marketing org stack
Sep 14, 2017 by MarTech Today
We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code), with a little friendly competition and trophies […]
From Marketing Land:
- Personalization 2.0: Transform your marketing from segmentation to intent-driven personalization
Sep 14, 2017 by Digital Marketing Depot
Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. - What’s better than a marketing tech stack? Your marketing org stack
Sep 14, 2017 by Marketing Land
We’ve been running running The Stackies at chiefmartec.com for three years now, inviting marketers to send in a single slide that visually illustrates their marketing tech stack. It’s evolved into an awards program and a drive for charity (the last Stackies program raised $7,800 for Girls Who Code).
From Around The Web:
- AI in Email Tech: An Intuitive Touch to your Customer Engagement, MarTech Advisor
- Major Ad Trade Groups Release Joint Letter Outlining Deep Concerns Over Cookie-Handling, PR Newswire
- How to be an Agile Marketer in a Martech World, MarTech Advisor
- Facebook Tests Data-Friendly Instant Videos on Mobile, Search Engine Journal
- Google AMP is Winning or My History with AMP, Alex Kras
- Malicious apps with >1 million downloads slip past Google defenses twice, Ars Technica
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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