MarTech Today: A brand manager’s guide to virtual assistants, Genesys partners with Google Contact Center AI & the ultimate guide to HTTP protocol for SEO
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: A brand manager’s guide to virtual assistants Aug 1, 2018 by Jane Price Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual […]
Barry Levine on August 2, 2018 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- A brand manager’s guide to virtual assistants
Aug 1, 2018 by Jane Price
Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual assistant. - Genesys is offering the first ‘fully integrated’ use of Google Contact Center AI
Aug 1, 2018 by Barry Levine
The new integration brings the technology giant’s voice agents and real-time agent support to a major contact center provider. - Facebook updates video ad metrics & adds Moat as measurement partner
Aug 1, 2018 by Amy Gesenhues
Advertisers will soon be able to use Moat’s measurement platform to verify Facebook’s new Video Play metric. - New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
Aug 1, 2018 by Robin Kurzer
Extreme Reach’s video benchmark report also shows that viewability rates continue to rise.
From Marketing Land:
- Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
Aug 1, 2018 by Amy Gesenhues
Facebook has removed access to its API platform for inactive apps and is now queueing up active apps to make sure all undergo the new review process. - Facebook & Instagram introduce new user tools to track time spent on the apps
Aug 1, 2018 by Amy Gesenhues
Both platforms are rolling out an activity dashboard and new features to help users manage how much time they spend looking at their phones.
- The ultimate guide to HTTP status codes and headers for SEO
Aug 1, 2018 by Barry Adams
Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn.
From Around The Web:
- 15 Important Statistics About Smart Speakers in 2018, Convince and Convert
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.