MarTech Today: 5G’s impact on marketing, Spotify solidifies foothold in podcasting and why marketers should care about Cortana

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What impact will 5G have on marketing and advertising? Feb 6, 2019 by Barry Levine Carriers and device makers are rolling out the super-fast wireless service this year, so we asked […]

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Here’s our daily recap of what happened in marketing technology, as reported on MarTech TodayMarTech and other places across the web.

From MarTech Today:

From Marketing Land:

  • Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
    Feb 6, 2019 by Robin Kurzer
    The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.
  • SMX Advanced registration is open!
    Feb 6, 2019 by Marketing Land
    Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. The site up and registration is open!
  • Here’s why marketers should care about Microsoft’s Cortana
    Feb 6, 2019 by Adam Dorfman
    With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders.

From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Barry Levine
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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