MarTech Today: ‘4D Interactive Ads,’ insights from Black Friday and Cyber Monday, & the first paywall for AMP
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity Nov 29, 2017 by Ginny Marvin Advertisers can glean behavioral data based on the choices users make when engaging with the […]
Barry Levine on November 30, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- ironSource’s ‘4D Interactive Ads’ deliver personalization (and data) through interactivity
Nov 29, 2017 by Ginny Marvin
Advertisers can glean behavioral data based on the choices users make when engaging with the ads. - More than mobile: Martech insights from Black Friday & Cyber Monday
Nov 29, 2017 by Robin Kurzer
Coming off of record sales and engagement, what can marketers do even better next year? - LaterPay offers first paywall platform for AMP pages
Nov 29, 2017 by Barry Levine
The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met. - To marketers, the future looks like touch point whack-a-mole
Nov 29, 2017 by Mike Herrick
The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they’ll need to rethink their martech stacks. - It’s time to get real about omnichannel marketing
Nov 29, 2017 by Kristin Cronin
Omnichannel isn’t the be-all and end-all. Columnist Kristin Cronin explains why creating the right message and experience for customers is more important than utilizing every channel.
From Marketing Land:
- Has Apple already missed the smart speaker market?
Nov 29, 2017 by Greg Sterling
Increasing sales of Google Home and Amazon Echo devices probably means less demand for Apple HomePod.
From Around The Web:
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
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Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.