Marketing Day: Twitter Tests New Homepage, Bitly’s Deep Links & Pinterest Valued At $11 Billion

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Mobile App Helps People Place Love Notes On Lacta Chocolate Bar Wrappers
  A popular chocolate brand associates its candies with love, using content marketing and a unique mobile execution.
• Up Close With Twitter’s New Home Page & Topic Area
  Twitter is experimenting with more welcoming pages for the 500 million logged out users with visit the site every month.
• Marketers Can Now Target Facebook’s 92 Million Expats
  Facebook’s latest ad targeting product homes in on people living away from their native countries.
• Why Social Media Advertising Is Set To Explode In The Next 3 Years
  Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game.
• A Meaningful Framework For Content Measurement
  Content marketing isn’t solely for driving sales. It can recruit employees, provide customer service, facilitate product feedback and more. Columnist Rebecca Lieb tackles how content’s impact on these areas can be quantified.
• Report: Mobile Best Practices Can Boost Campaign Performance Up To 160 Percent
  The Mobile Marketing Association (MMA) is releasing a series of new “Smart Mobile Cross Marketing Effectiveness” studies and data that argue for larger mobile ad budgets.
• The Future Of Search For CPGs
  Consumer packaged goods (CPG) companies have always been innovators in advertising, but columnist Benjamin Spiegel notes that digital presents new and interesting challenges for CPG brands.
• Bitly Gives Brands A Way To Deep Link To Mobile Apps
  Link shortening company launches Deep Links to help marketers drive engagement on mobile devices.
• Virool Launches eIQ, New Tool To Show Video Marketers How Audiences React In Real-Time
  Ad tool tracks facial expressions and head movements as consumers watch video ads.
• With Latest Funding, Pinterest Pins Value At $11 Billion
  Visual bookmarking network raises $367 million and is now one of the most highly valued venture-backed firms in the world.
• Horror Movie “Before I Wake” Uses Twitter’s Promoted Video And Creepy @Replies
  The film’s promotional campaign creates a creepy mood on Twitter with video and user engagement.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• AdWords Top Movers Report Gets A Makeover
• 3 Keys To Understanding Your SEO Needs
• How Big Is Google’s Mobile-Friendly Algorithm? Bigger Than Panda Or Penguin
• Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile
• St. Patrick’s Day Google Logo Brings Dancing Shamrocks To The Homepage
• Play The Google Feud Game & I Bet You’ll Lose

Online Marketing News From Around The Web:

Analytics

• Bad or Insufficient Data Is Undermining Your Customer Loyalty Program, www.marketingprofs.com
• Eight key trends from our Bangkok data marketing roundtables, econsultancy.com

Blogs & Blogging

• Building Your Audience From Zero to Traction, www.problogger.net
• Does Hitting Publish Make You Want to Puke?, www.copyblogger.com
• How Your Law Firm Can Maintain a Successful Blog, smallbiztrends.com

Business Issues

• Apple Plans Web TV Service in Fall, www.wsj.com
• Microsoft is killing off the Internet Explorer brand, www.theverge.com

Content Marketing

• How 5 Finance Brands Built Loyal Audiences with Content, contently.com
• How Automation and Emotion Can Work Together in Content Marketing, www.convinceandconvert.com
• How We Increased Content Shares by 200%, blog.crazyegg.com
• More Than Quizzes: 3 Types of Interactive Content That Drive Leads, contentmarketinginstitute.com
• The 10 Deliciously Unique Content Marketers To Follow On Twitter, www.searchenginepeople.com
• The Bad (and Good) News About Content Marketing, pushingsocial.com

Copywriting, Design & Usability

• Design Principles For Building Better Wearables, techcrunch.com
• Developing a Thirst for UX: How to promote empathy for users at an organizational level, uxmag.com
• Hobo, The Original bags more mobile traffic and sales with responsive design, www.internetretailer.com
• Ten Guidelines To Improve The Usability And Accessibility Of Your Site, usabilitygeek.com

Domaining

• A day in the domain name community at SXSW, domainnamewire.com
• Celebrating 30 years of .COM and the future of .DOMAINS, googleforwork.blogspot.com
• Domain parking still falling, according to survey, domainnamewire.com
• How to Recover from a Domain Theft, www.domaininvesting.com

Ecommerce

• Etsy’s Success Gives Rise to Problems of Credibility and Scale, www.nytimes.com
• How important are third party reviews for ecommerce sites?, econsultancy.com
• How publishers pull off ecommerce revenue without eroding trust, digiday.com
• JCPenney CMO Debra Berman Departs Company, adage.com
• One of the largest global online marketplaces will start accepting bitcoins, www.internetretailer.com
• Online shoppers buy more holiday digital gift cards, www.internetretailer.com
• Six Ecommerce Customer Service Benchmarks for Your Business, smallbiztrends.com
• Sotheby’s Will Soon Let You Take Part In Its Auctions Right From eBay, techcrunch.com

Email Marketing

• 5 Steps for Email Personalization You Don’t Actually Have to Take, blog.movableink.com
• 6 Creative Ways to Combine Social Media and Email, blog.bufferapp.com
• Email Marketing Metrics, Part 2: Advanced Topics, www.practicalecommerce.com
• How Long Should Your Email Be?, blogs.constantcontact.com
• How To Increase Your Email Signups By Over 600% Using This Cool Tactic, www.jeffbullas.com
• Is Email the Solution to Information Overload?, www.cmswire.com
• Why Email Marketing Is Still Vital for SMBs, streetfightmag.com

General Internet Marketing

• 5 Brands That Are Using The Internet of Things in Awesome Ways, contently.com
• 9 Simple Tips For Making An About Us Page That Works For Your Brand, moz.com
• Adobe CMO Ann Lewnes: Brands Need To Study, Respect Relationships With Consumers, www.adweek.com
• Influencer Marketing Just Hit the Big Time, www.convinceandconvert.com
• Maintaining your creative options – and your margins, www.imediaconnection.com

Internet Marketing Industry

• Act-On Runs on Microsoft Azure, press.act-on.com
• Now Available: Monthly Unique Visitors for Websites, blog.alexa.com
• Oracle Marketing Cloud Helps Higher Education Institutions Improve Student Engagement and Retention, www.oracle.com
• Signal Appoints Patrick Venetucci as Global COO to Accelerate Growth and Performance, www.signal.co
• SlimCut Media launches Upscale Private Programmatic Marketplace, www.slimcutmedia.com
• Solstice Mobile announces acquisition by St Ives Group, www.solstice-mobile.com
• Tweet-Analysis Firm Dataminr Raises Funding, Wall Street Journal

MarTech

• Five key trends from our Customer Experience Optimization report, econsultancy.com
• The Marketing Technology Explosion: A Blessing or a Curse?, www.cmswire.com

Mobile/Local Marketing

• App Submissions On Google Play Now Reviewed By Staff, Will Include Age-Based Ratings, TechCrunch
• Are Affluents a Prime Apple Watch Target?, www.emarketer.com
• How to Multiply App Downloads with One Simple Localization Test, blog.kissmetrics.com
• More reasons why marketers must move to a mobile-first ad strategy, econsultancy.com
• Path to Purchase Starts and Ends on Smartphones for UK Millennials, www.emarketer.com
• Q&A: Droplet on the mobile payments market, econsultancy.com

Social Media

• 5 Lessons for Social Media Managers from SXSW, simplymeasured.com
• 7 Ways to Attract More Attention on Pinterest, www.socialmediaexaminer.com
• 8 Things I Hate About LinkedIn Ads, www.wordstream.com
• Because of a Facebook Ad, Three Will Go to Jail in Myanmar, adage.com
• Do Likes Lead to Revenue with Facebook Ads?, www.verticalmeasures.com
• Do You Have Social Media FOMO or a Social Media Strategy?, www.socialmediaexplorer.com
• Engagement Rate Versus Likes – Which Is More Effective?, www.compukol.com
• Facebook Pages’ Organic Reach Is Not Quite Dead, www.adweek.com
• Facebook SMB Chief: We’re Changing & Small Businesses Need to Change With Us, streetfightmag.com
• Facebook’s Milk And Honey Days Are Numbered, adexchanger.com
• How Corporations Should Be Using Social Media, www.adweek.com
• How Marketing Executives Use Twitter: Top Content Sources, Most Retweeted Handles, www.marketingprofs.com
• How to Create Shareworthy Twitter Images and Visuals, blog.bufferapp.com
• How to Get Your Boss to Say Yes to Social Analytics, www.socialbakers.com
• How Whole Foods Focuses on Customer Needs to Succeed in Social Media, www.convinceandconvert.com
• Learn How to Speak Your Customers Language on Social, smallbiztrends.com
• Making it easier to report threats to law enforcement, www.Twitter.com
• Newest Facebook Messenger Feature: Send Money to Friends, www.adweek.com
• Twitter’s latest experiment in music is with Rhapsody, qz.com
• What the Future of Social Media Looks Like, www.blogherald.com
• Who Are The Most (and Least) Engaged Brands on Twitter?, www.adweek.com

Video

• 4 Important Tips for Making Your Instagram Videos Stand Out, www.adweek.com
• Generate Video Views With Facebook’s Call-to-action Feature, www.reelseo.com
• How a Video Game Company Gained Ground with Documentary Filmmaking, contently.com
• How Brands Can Run Effective Auto-Play Video Ads on Instagram, www.adweek.com
• How to Stream Live Google Hangouts on Air to YouTube, www.socialmediaexaminer.com