Marketing Day: Twitter Launches Digits, Gmail’s New Inbox & 15 Video Ads CMOs Loved

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number
  No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the Internet age. And Twitter is aiming to ease that pain with a new online sign-in protocol that uses telephone numbers to authenticate identity. The new product, called Digits, was one of the highlights of Twitter’s […]
• Google Launches ‘Inbox’, A More Evolved Lifestyle Email Client
  Today, Google has launched a hybrid new email service called ‘Inbox’ that blends communication along with lifestyle integration. Think of Gmail mixed with Google Now and a dash of Siri. Accordingly, the Google Inbox is designed to focus on what really matters. So with Inbox, Google is bringing far more than just emails into people’s […]
• A Non-Developer’s Guide To Fabric, Twitter’s New Platform For Mobile Developers
  You’ve heard about Twitter Fabric, but what does it matter to the non-developer? Potentially, it means that Twitter might get more integrated into apps and web sites, if developers believe that Fabric can help them. In turn, that means for the marketer, Twitter might grow in importance as an ad and content platform. To explain this […]
• Android Closing Gap In Mobile Ad Revenue, Up 3 Percent In Q3 To 41.8 Pct. [Report]
  Opera Mediaworks released its 2014 State of Mobile Advertising report today. The report encompasses 90 percent of the top Ad Age global advertisers that run mobile campaigns on the platform — reaching over 800 million unique users across 17,500 plus publisher sites and apps. The company saw mobile video ad use ramp aggressively and Android […]
• 15 Awesome Video Ads Big Brand CMOs Loved
  Whether it’s the sentimentality of the Folgers Coffee 1986 spot “Peter Comes Home for Christmas,” or the Budweiser ad from 2000 that inspired an entire generation to ask, “Wasssup?” – a well-done ad can crawl into your head space and stay planted for decades. It’s no wonder brands continue to spend millions of dollars every […]
• What Apple Pay Means For Ecommerce Marketers
  Columnist Jordan Elkind explores the ways in which Apple Pay might impact consumers, marketers, and competing technology giants.
• Bigger Companies Should Take Note Of These Great Emails From Startups
  Columnist Andrew King opines on what’s cool in email design, showing examples of innovation from startups.
• Apple Maps Connect Enables Business Owners To Maintain Their Local & Indoor Listings
  Good news for business owners – they can now maintain their local business with Apple Maps. Apple has launched a new feature named Apple Maps Connect at mapsconnect.apple.com. This is a self-service portal to add or edit local business listings within Apple Maps. Business owners or their authorized representatives can login with their Apple accounts, […]
• What CMOs Need To Know About Google’s New Structured Snippets
  Columnist Danny Sullivan explains a recent change in Google’s search engine results pages in terms tailored for busy CMOs making critical decisions.
• HootSuite Survey: Businesses Value Social Media But Struggle With Measuring Results
  The disconnect remains. Most businesses believe social media is a vital tool for success but have trouble proving it. Social media management firm HootSuite is the latest to confirm the struggle to show social ROI, releasing a survey that puts the reality in stark relief: Nearly nine in 10 businesses (88%) believe social media is […]
• Facebook Offers Security Tips For Small Business Pages
  Like any big online network, Facebook is a target for all sorts of hackers, scammers and others of that ilk. But since Facebook business Pages are tied to personal profiles, the damage from a breach can be higher. So it’s a smart idea to take a close look at the infographic posted this week by […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Yahoo Search Now Shows Your Flights, Events & Packages In The Search Results
• Nokia Makes HERE Maps Available To All Android Users
• Clicks On Google Search Ads Show Elsa Is Tops, While Mr. Blobby Ranks Among Least Popular Halloween Costumes
• Google Webmaster Trends Team Wants To Visit Your Office
• Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch
• Industrial Strength Link Analysis With LinkResearchTools
• Factors Affecting Pigeon — A 5,000 Page Case Study
• Apple Launches “Maps Connect” Self-Service Local Listings Portal

Online Marketing News From Around The Web:

Affiliate Marketing

• Recent updates to mSpy’s affiliate program mark its bold and rapid growth, performinsider.com

Analytics

• The Content Is Out, but Where’s the ROI?, www.emarketer.com

Blogs & Blogging

• How To Build An Army Of Volunteer Contributors For Your Blog, www.b2bmarketinginsider.com
• One Seriously Undervalued Way to Attract More Blog Subscribers, www.impactbnd.com

Business Issues

• Marissa Mayer’s vision for the future of Yahoo is starting to unfold, qz.com

Content Marketing

• 10 Tech Trends That Will Change Content Creation, contently.com
• 5 Simple Steps for Creating Viral Social Content, simplymeasured.com
• Adapt 12 Principles to Content Marketing, contentmarketinginstitute.com
• Does Your 2015 B2C Content Marketing Plan Include These 3 Elements?, heidicohen.com
• Here’s Why People Hate Your Content, www.marketingtechblog.com
• The ABCs of Content – 26 Ways to Always Be Creating, www.lunametrics.com

Conversion Optimization

• 10 CRO Experts Reveal Their Biggest A/B Testing Mistakes, contentverve.com
• 7 Landing Page Techniques to Hugely Improve Conversions, www.razorsocial.com
• How a Pro CRO Uses Heatmaps to Drive 15.7% More Sales, blog.crazyegg.com
• Three Usability Tests That Tripled Lead Generation Conversion Rates, www.usertesting.com
• Using Interactive Content to Increase Conversions, blog.kissmetrics.com

Copywriting, Design & Usability

• Design Accessibly, See Differently: Color Contrast Tips And Tools, www.smashingmagazine.com
• Parallax Scrolling: Best Practices, Examples & Tutorials, www.vandelaydesign.com
• The Psychology of Web Design, thenextweb.com
• Why Typography Matters For Better Visibility, usabilitygeek.com

Domaining

• A million domain names have been suspended, and law enforcement is AWOL, domainnamewire.com
• 2 URS Examiners Can’t Agree If The Same Company Owns A Trademark, www.thedomains.com

Ecommerce

• 10 Tips for Using Social Media in Holiday Ecommerce Marketing, www.practicalecommerce.com
• A #Halloween Ecommerce, www.searchenginejournal.com
• Back to the Future: the journey from online to offline retail, econsultancy.com
• Billions in holiday mcommerce sales at risk due to cart abandonment, www.mobilecommercedaily.com
• Holiday Commerce Circa 2014, www.conversationagent.com
• Target Eyes Holiday Turnaround on Free Shipping, Bloomberg
• Unlocking The Magic Of Pinterest To Drive Ecommerce Sales This Holiday Season, www.marketingwords.com
• What do ecommerce investors want?, www.internetretailer.com

Email Marketing

• 5 Tools That Will Change Email Marketing, www.businessnewsdaily.com
• Get a Feature Box: It’ll Be the Most Effective Opt-in Form on Your Site, blog.getresponse.com
• New email marketing insights just for agencies, myemma.com
• When Should Marketers Send Holiday-Themed Emails?, www.marketingprofs.com
• Yahoo Mail App Now With Travel & Event Notifications, yahoo.tumblr.com

General Internet Marketing

• 18 companies with brilliant digital strategies, econsultancy.com
• Improve CTR in 5 Easy Steps, www.thesempost.com
• Putting Your CMO in Charge of Marketing Technology Pays Off, www.marketingtechblog.com

Internet Marketing Industry

• Digilant Appoints Kim Riedell to Head of Product and Marketing, www.digilant.com
• Vserv unveils its game changing proposition – Goodbye Big Data, Welcome Smart Data!, www.vserv.com

Mobile/Local Marketing

• 16 Killer Places to Market Your App Besides Google, smallbiztrends.com
• App Bundles Are Taking the App Store By Fire, blog.appfigures.com
• Apple Pay: Seamless in Stores, but Quirky Online, New York Times
• How Brands Can Outsmart the Mobile-App Rush, adage.com
• Marissa Mayer on Yahoo’s Mobile Future, blogs.wsj.com

Social Media

• Can Facebook Page Admins Save Draft Posts?, allfacebook.com
• Confused by Hashtags. 5 Expert Tips for Marketing with Hashtags, www.jeffbullas.com
• How five popular beer brands use Twitter “responsibly”, econsultancy.com
• How paid social has changed social media management, digiday.com
• How to Determine the Best Times to Post on Your Facebook Page, allfacebook.com
• How To Get Click-Throughs from Pinterest, blog.tailwindapp.com
• How to Run Facebook Ads for an Ecommerce Site, www.searchenginejournal.com
• How to Use Pinterest to Increase Holiday Sales, blogs.constantcontact.com
• How to Use the LinkedIn Data Export Tool to Improve Your Marketing, www.socialmediaexaminer.com
• Increase your engagement with potential customers via Facebook in 3 practical steps, www.offervault.com
• Shopping-focused social network Polyvore offers more targeted ads, www.internetretailer.com
• The Marketer’s Guide to Instagram, blog.kissmetrics.com
• The Only Checklist You’ll Ever Need To Optimize Your Social Media Campaigns, www.socialbro.com
• The Optimal Length of a Tweet, Hashtag, Podcast, Slideshare and (Almost) Everything Online, www.mediabistro.com
• Twitter Chats: Manage the Overwhelm and Make Strong Connections, www.vocus.com
• What do Facebook page owners need to know?, www.insidefacebook.com
• What Spending $57,000 on Instagram Taught Me, www.quicksprout.com
• Why “Influencers” On Social Media Offer You Precisely Zilch, www.socialbro.com

Video

• 3 Essential Ways To Optimize YouTube Playlists, www.reelseo.com
• 8 New B2B Video Content Marketing Trends, www.convinceandconvert.com
• Despite Huge Digital Video Audience, Brazil Sees Low Video Ad Engagement, www.emarketer.com
• Digital Video Advertising Revenues Hit Record – $1.5B Already in 2014, www.reelseo.com
• Inside Bloomberg Media’s digital video business, digiday.com