Marketing Day: Mobile Video Report, Edmunds.com CMO Interview & More Twitter Ad Tests

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• California Coastal Commission Launches #CheckTheCoast Preservation Campaign
  Campaign spokespeople Adrian Grenier and Sunshine In The Fog ask people to take a “coastie” to encourage donations to the Protect Our Coast and Oceans Fund on the CA tax form.
• Report: Mobile Video Ads 5X More Engaging Than Standard Banners
  Millennial Media says 22 percent of mobile ads on the platform included Watch Video actions in 2014.
• Facebook Accounted For 75% Of Social Ad Spending Globally In 2014
  The global social advertising market grew 41% to $15.3 billion in 2014; Facebook is maintaining dominance despite lack of presence in the giant China market.
• Edmunds.com Turns To Mobile To Make Car Buying A Consistent, Easy Experience
  Get To Know: Edmunds.com CMO Michelle Denogean
• Marketo Announces Integration With Google Analytics, AdWords
  Data sharing to enable ad personalization and budget optimization based on customer journey outcomes.
• Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
  At MarTech in San Francisco, contributor David Crane gives us a rundown of the talk on marketing tech blueprints by CA Technologies’ Cynthia Gumbert.
• 3 Key Mobile Takeaways From SXSW Interactive
  From Meerkat to location-based ad technology, columnist Aaron Strout takes a look at the hottest mobile trends at SXSW Interactive 2015.
• New Study Backs Up IAB’s 70 Percent Viewability Threshold Recommendation
  Sizmek report identifies several factors that can improve ad viewability.
• Another Twitter Ad Test: A Carousel For App Install Ads
  Experiment enables people to swipe through multiple promoted tweets within their Twitter timelines.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s Steady Gains In Paid Search Location Tracking A Win-Win
• Run For Your Life, Chicken Little — The Google Mopocalypse Is Coming!
• Report: EU Preparing To File Formal Antitrust Charges Against Google
• AdWords To Require Verification For Call And Location Extension Phone Numbers

Online Marketing News From Around The Web:

Affiliate Marketing

• The Evolution of Affiliate Marketing, smallbiztrends.com

Analytics

• Data-Driven Marketers Diversify Across Channels, thedma.org
• The State of Data-Driven Marketing, contently.com
• What to Do When People Draw Different Conclusions From the Same Data, hbr.org

Blogs & Blogging

• 5 Traffic-Driving B2B Blog Topic Ideas, www.komarketingassociates.com
• How To Create A Quiz For Your Users On WordPress (In 7 Simple Steps), www.wpexplorer.com
• How to Use Medium: The Complete Guide for Marketers, blog.bufferapp.com
• Medium is courting writers and advertisers. But will the dollars follow?, digiday.com

Business Issues

• Europe may be about to slap antitrust charges on Google, qz.com
• Google Bans China’s Website Certificate Authority After Security Breach, TechCrunch
• Hulu beats lawsuit claiming it illegally shared user data with Facebook, arstechnica.com
• Stock split could cost Google over $500 million, finance.yahoo.com

Content Marketing

• How Portlandia Makes Its Commercials Look Like Content, contently.com
• Seven Must-Have Traits of the Perfect Content Marketer, www.marketingprofs.com
• When content marketing gets ethically murky, digiday.com

Conversion Optimization

• 5 More Ways to Make Your Product Pages Sell, blog.crazyegg.com
• A/B Testing The Right Way for A 32% Jump in Conversions, vwo.com
• How to Create Meaningful Marketing Experiences Before, During and After Conversion, unbounce.com
• How To Translate The Customer Journey Into A Proven Marketing Funnel, www.marketingwords.com
• The No-Nonsense Guide to Mapping the Customer Journey, www.usertesting.com

Copywriting, Design & Usability

• 30 High-Impact Ways to Level Up Your Writing, www.problogger.net
• 6 Simple Steps to Improve Your Writing Skills, www.blogherald.com
• Responsive Webdesign – A Paradigm Shift In The Industry, www.blogherald.com
• The problems with responsive design, digiday.com
• UX Tastes Like French Melted Baguette (Among Other Things), uxmag.com

Domaining

• How domain name stocks did on GoDaddy’s IPO day, domainnamewire.com

Ecommerce

• Amazon’s deal with Purdue University prompts a lawsuit, www.internetretailer.com
• B2B ecommerce sales will top $1 trillion by 2020, www.internetretailer.com
• China Tries to Clean Up Ecommerce, www.wsj.com
• Exactor CEO on Federal Sales Tax Legislation, www.practicalecommerce.com
• How Brands Are Reacting to Alibaba’s New Tmall Measures, blogs.wsj.com
• Online retailers get in on the fun on April Fools’ Day, www.internetretailer.com
• Zola’s new CMO: Legacy retailers find it hard to be nimble, digiday.com

Email Marketing

• 10 Tips to Ensure Your Emails Resonate in the Inbox, www.marketingprofs.com
• 9 Examples of Awesome Responsive Emails, blog.movableink.com
• Are Your Emails Ending Up in the Spam Folder?, www.emarketer.com
• Create a Killer Email Call to Action, www.marketingprofs.com
• Do You Have What It Takes to Publish a Curated Email Newsletter?, www.copyblogger.com
• Kat Johnson of Allen Edmonds Talks Contextual Marketing & Email, blog.movableink.com
• Turn leads into customers with your email autoresponder, www.ducttapemarketing.com

General Internet Marketing

• 101 Questions You Need to Answer Before Pitching, www.buzzstream.com
• 3 Lasting Benefits To April Fools’ Day Prank Marketing, blog.marketo.com
• A New Yahoo Login History Page, yahoo.tumblr.com
• You Don’t Have to ‘Hunt’ for Your Audience with Skype, advertising.microsoft.com
• Creative Examples of Agencies and Their Self-Promotion Campaigns, blog.hubspot.com
• You Don’t Have to “Hunt” for Your Audience with Skype, advertising.microsoft.com

MarTech

• MarTech Conference 2015: Day Two Hightlights, terminus.com

Mobile/Local Marketing

• 5 Tools To Test If Your Website Is Mobile Friendly, www.searchenginepeople.com
• Enterprise Mobile Messaging Not All the Rage, www.cmswire.com
• Google’s Waze now calculates your wait time in traffic, qz.com
• iPhone Killer: The Secret History of the Apple Watch, www.wired.com
• Mobile Is Changing Your Social Collaboration Apps, www.cmswire.com
• Responsive what? Flipkart kills its mobile website, econsultancy.com
• Survey: Small Businesses Still Not Sold on Apple Pay, streetfightmag.com

Social Media

• ‘Invention Donkey’ Takes Over GE’s Twitter Account, adage.com
• 4 “Royal” Tips for Using Trending Topics in Your Social Posts, www.verticalresponse.com
• 5 Overlooked Social Networks For Marketers, www.adweek.com
• 6 Social Media Tips for Small Business Success, www.semrush.com
• Are You Losing Business on Twitter?, www.distilled.net
• Confirmed: Twitter Buys TenXer For Under $50M To Improve Its Tools For Engineers, techcrunch.com
• Social Media Marketing Case Studies: Learning Moments and Key Takeaways, www.toprankblog.com
• Facebook Moves From Social Network To Data Platform Dominance, adexchanger.com
• Facebook Page Admins Can Designate Preferred Page Audience, www.adweek.com
• Find Out Which Social Networks Drive Your Revenue, sugarrae.com
• How to Build a Facebook Audience and Increase Sales with a Facebook Promotion, blogs.constantcontact.com
• How to Effectively Find Talent on LinkedIn, www.blogherald.com
• How to Revive a Dying Social Media Presence, blog.kissmetrics.com
• Refresh Joins the LinkedIn Family, www.linkedin.com
• Snapchat Has Received 403 Data Requests Since November, thenextweb.com
• Snapchat’s Non-Vanishing Message: You Can Trust Us, medium.com
• Social Media Response Survival Guide, smallbiztrends.com
• Survey: Facebook is Becoming a Primary News Source for Millennials, www.adweek.com
• The Save button for the internet, blog.pinterest.com
• The Ultimate Guide to Hashtags, www.searchenginejournal.com
• Why brands should roll out promoted hashtags with organic twists, www.mobilemarketer.com

Video

• Google fixed a vulnerability that allowed any YouTube user to delete any video, qz.com
• Most Digital Video Monetization Still Comes from Ads, www.emarketer.com
• The Weather Company’s digital video strategy: Sunny with a chance of clickbait, digiday.com
• TV Programmers Put Subscriber Caps on Skinny Bundles, adage.com