Marketing Day: Mobile CTRs Offer Little Value, Apple’s Biggest Launch Ever & Pinterest’s Ad Plans
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank With the major Jewish holidays upcoming, BBR Saatchi & Saatchi has created an amusing app for a worthy […]
Amy Gesenhues on September 22, 2014 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank
With the major Jewish holidays upcoming, BBR Saatchi & Saatchi has created an amusing app for a worthy cause. - Facebook Adds A “Your Pages” Box To Page Administrators’ Timelines
Need a reminder not to neglect your business’ Facebook Page? Probably not. But a nudge now and then couldn’t hurt, and Facebook providing that with a new Your Pages module at the top of many Page administrators’ feeds. The new module, in the upper-right hand corner of admins’ timelines, shows a snapshot of how well […] - Study Shows CTRs A False Metric For Mobile Ad Performance
A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for marketers. Many people have long known that the click-through (CTR) is not a very useful metric for display ads and mobile display ads in particular. This study proves it. At very best CTR may be a directional […] - SMX East Starts Next Tuesday – Here’s How to Attend
Search Engine Land’s – SMX East kicks off next Tuesday – September 30 – in New York City. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and internet marketing tactics and solutions you need to exceed your goals. SMX East offers flexible pass options […] - The Only B2B Advertising Metric That Matters
What data do you use to measure B2B marketing success? It’s not about clicks and impressions. Learn what counts from Columnist Rachel Balik. - Apple’s iPhone 6 Launch Biggest Ever: 10 Million Sold
Last week Apple said that it received more than four million pre-orders of the iPhone 6 and 6 Plus, leading some to wonder if the company would top its previous “first weekend” sales record of 9 million for the 5S/C. On September 19, the phones started arriving in stores for purchase by those who had not […] - Pinterest Inches Closer To Fuller Ad Rollout, Will Update Privacy Policy On Oct. 19
Pinterest continued the slow process of pinning down its advertising plans today by announcing updates to its privacy policy, effective Oct. 19. Yes, one month from today. “Our plan now,” wrote Pinterest’s Julie Park in a blog post, “is to make Promoted Pins more relevant to Pinners, and help advertisers understand how their ads impact […] - Google+ Is No Longer A Requirement For Creating A Google Account
Google’s hard sell of Google+ continues to get softer. Earlier this month, Google quietly dropped the requirement that new users create a Google+ profile when they sign up for a Google account. A Google+ profile has been mandatory since January 2012, a requirement that some saw as a strong-arm tactic. With the change, brought to […] - EMarketer Report: Facebook Gets More Than Its Share Of Digital Ad Revenue
U.S. adults will spend 21 minutes a day, 6% of their total time with digital media, on Facebook in 2014, but the social network pulls in 10% of U.S. digital advertising spending, according to figures released this week by eMarketer. That over-indexing stands in direct contrast to all other digital media that eMarketer tracks. For […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Will Ask.com Google Arbitrage Ever Stop?
- Google Structured Snippets Officially Live In Search Results
- Understanding Sales, Conversion & Revenue For Local SEO Agencies
- China Blocks DuckDuckGo, The Privacy Search Engine
- SMX East Starts Next Tuesday – Here’s How to Attend
Online Marketing News From Around The Web:
Analytics
- Are You Using Attention Metrics To Gauge Success?, www.adexchanger.com
Blogs & Blogging
- 5 Unique Ways to Increase Your Blog Traffic, www.problogger.net
- How To Blog In 5 Easy Steps, marketingthink.com
- Technical Issues to Optimize Your Blog, www.razorsocial.com
- Your Blog Stinks. Invest in a Content Destination., www.iacquire.com
Business Issues
- Apple Plans To Shut Down Beats Music, techcrunch.com
- Snapchat Snaps Up Another Facebook Executive, allfacebook.com
- Who Will Succeed Maurice Levy at Publicis Groupe?, www.adweek.com
Content Marketing
- Brand Content Just as Trustworthy as Editorial Content, relevance.com
- Collaborative Content Creation, relevance.com
- Content Marketing ROI: The Key You Need, heidicohen.com
- Here’s Your Best Tool for Content Brainstorming, www.internetmarketingninjas.com
- How Goldman Sachs and The New York Times Made a Content Marketing Hit, contently.com
- How to Use Data to Create Content That Deepens Customer Relationships, contentmarketinginstitute.com
- Outsourcing Your Content Creation: Agencies vs. Freelancers, www.marketingprofs.com
- The Answers to Your 18 Biggest Content Marketing Questions, contently.com
- Why It’s Time To Rethink Your Content Marketing Strategy, blog.visual.ly
Conversion Optimization
- Could an App Boost Your Conversion Rate?, blog.crazyegg.com
Copywriting, Design & Usability
- 5 Secrets to Writing Winning Headlines, www.offervault.com
- 6 Free Plugins to Speed Up Your WordPress Site, www.searchenginejournal.com
- Design Principles: Connecting And Separating Elements Through Contrast And Similarity, www.smashingmagazine.com
- How to Redesign Your Practice Website Without Losing Rankings & Traffic, www.novamedmarket.com
- How Understanding Experiences in Virtual Space Can Influence the Design of Experiences in Physical Space, www.uxmatters.com
- Working with Visual Designers, www.uxmatters.com
Domaining
- How To Make Millions Trading Domains, www.thedomains.com
- Verisign plans TLD standards group, domainincite.com
E-Commerce
- Ecommerce Companies Finding Success in Brick-and-Mortar, streetfightmag.com
Email Marketing
- 3 Ways to Use Social Media to Grow Your Email List, blogs.constantcontact.com
- The 3 Most Effective Emails Most Marketers Aren’t Sending, blog.getresponse.com
General Internet Marketing
- How Sustainable is Your Marketing?, blog.marketo.com
Internet Marketing Industry
- SPMD Kenshoo named top social media marketing solution by Internet Retailer, www.insidefacebook.com
- WPP strengthens programmatic offer with AppNexus investment, www.thedrum.com
Mobile/Local Marketing
- 5 Myths About App Store Optimization, blog.kissmetrics.com
- Mobile video to accelerate mobile advertising value proposition, www.mobilecommercedaily.com
- New Report Provides Important Mobile Marketing Tips for Small Business Owners, www.dexmedia.com
Reputation Management
- The Intersection Between Reputation and Brand Marketing, www.blogherald.com
- Uniting Inbound Marketing and Online Reputation Management Makes Sense, www.marketingprofs.com
Social Media
- 10 Awful Mistakes That Keep You Away From Success on Twitter, basicblogtips.com
- 15 New Facebook Advertising Statistics, www.convinceandconvert.com
- 3 Steps to Improve Your Writing on Twitter, www.mediabistro.com
- 5 Top Social Media Dashboard Tools to Manage Your Social Accounts, www.jeffbullas.com
- 7 Key Strategies to Generate More Leads from Social Media, www.searchenginepeople.com
- 79% of Smartphone Owning Moms Use Social Media Daily, www.mediabistro.com
- 8 Dos and Don’ts for Measuring Your Facebook Presence, www.vocus.com
- Anatomy of a Time Stamp Post, www.plusyourbusiness.com
- How Often Should I Post to Get Visibility?, denisewakeman.com
- How to Increase Your Facebook Conversions Using Google Analytics, www.socialmediaexaminer.com
- One chart that shows why comparing Facebook and Twitter is a pointless exercise, qz.com
- The 15 Best Browser Extensions to Improve Your Social Media Marketing, blog.bufferapp.com
- The power of SlideShare for social sharing, www.webinknow.com
- The Pros and Cons of Social Media Marketing, www.marketingtechblog.com
- Twitter Chat : a Complete Guide for a Powerful Marketing Tool, nopassiveincome.com
- Twitter Tests A “TestLab” For Features Before They Roll Out To The Public, techcrunch.com
Video
- In YouTube Battle, Apple and Samsung Wield Different Weapons, adage.com
- Online Video Engagement: Rainy Days, Big Screens Work Best, www.reelseo.com
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