Marketing Day: May 9, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Is Pinterest Sending Less Referral Traffic? One Report Says So After peaking in February, referral traffic from Pinterest has declined for two consecutive months. That’s according to new data from the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Is Pinterest Sending Less Referral Traffic? One Report Says So
After peaking in February, referral traffic from Pinterest has declined for two consecutive months. That’s according to new data from the social sharing tool provider Shareaholic. Analyzing traffic to the 200,000 publishers that use its social sharing buttons, Shareaholic shows traffic from Pinterest representing 0.74 percent of all traffic during April, down from 0.8 percent […]
- The Google+ iPhone App Gets A (Much-Needed) Major Overhaul
Love or hate Google+ itself, there’s one thing that almost everyone could agree on: Its iPhone app has looked and behaved like something Google cooked up as a last-minute afterthought. No more. Google has just announced a much-needed overhaul of the Google+ iPhone app and … while I can’t speak to how it works yet […]
- Google Maps For Android 6.7 Has Indoor Walking Directions, Nearby Offers
Google Maps 6.7 for Android brings richer indoor mapping with walking directions. It also incorporates nearby Google Offers and displays those on a map. The “nearby offers” functionality has been available on apps such as Foursquare and Yelp for some time. Other mobile deal apps, such as Scoutmob or Citysearch, also show you nearby offers […]
- Report: July Release Of Foursquare App To Include Personalized Coupons
Social check-in service Foursquare will start displaying personalized coupons as a part of its application in July, according to a report in the Wall Street Journal. When the start-up releases the next version of its mobile app, it will include functionality that displays promoted personalized local specials purchased by advertisers. For merchants, offering specials is […]
- The Worthless Battle Between Direct Response And Branding
“I don’t get why you keep saying ‘direct response.’ I don’t get that term — it just doesn’t make sense to me. Everything we do is direct response. There isn’t a single piece of marketing we run that is not designed to get a response.” And with those few words, I felt dumb. For more […]
- Mobile URLs vs. Single URLs: Making The Right Decision For Your Company
The Bing statement about mobile SEO last month, which followed Google’s announcement about the new smartphone crawler in December, has sparked some discussion, and given mobile SEO some time in the spotlight. The debate has been interesting, but all of it seems to focus a bit too much on the wrong question. The search engines all […]
- Facebook’s Ad Creation Tool Redesigned To Add Simplicity
Facebook has redesigned the Ad Creation tool adding a more streamlined, intuitive approach to creating ads. The biggest changes are layout based and give users a simpler path to creating their ads. The biggest change is the first step, the destination. Users can choose an external URL, page, domain, application, place or event. Each of […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 10 Great Adwords Options For Boosting Conversions
- Google Testing “Sources” Area With Info About Movies, Books, People, Music & More
- Four Steps To Create The Foundation For Social SEO
- A Search Retargeting Guide for Search Marketers
- Does The First Amendment Create A Complete Defense For Google Against Antitrust Regulation?
- Google’s King Tut Howard Carter Birthday Logo
- Google Places Launches New Bulk Listing Management Tool
Online Marketing News From Around The Web:
Affiliate Marketing
- PMA vs. Illinois Lawsuit Win – Written Order, performancemarketingassociation.com
- What bugs me about affiliate marketing?, www.internetmarketinggorilla.com
- Affiliate Summit East 2012 Agenda, www.affiliatesummit.com
- How AvantMetrics Revolutionizes Affiliate Marketing Analytics, www.amnavigator.com
- Stop Managing Affiliates Like a Merchant, and Manage Like an Affiliate, danielmfeinberg.com
Analytics
- 3 Underused Features of Google Analytics, searchenginewatch.com
- Are Online Companies Using the Wrong Data to Measure Success?, www.marketingpilgrim.com
- Big Data Makes Segmentation More Complex But No Less Crucial, adage.com
- Google Analytics Test Lab: Finding New Test Subjects, www.ppchero.com
- New Google Analytics Easy Dashboard Library, Google Analytics Blog
Blogs & Blogging
- 20 Simple Ways to Boost Blog Subscribers, blog.hubspot.com
- 5 Ways To Make Your Blog More Shareable, blog.rafflecopter.com
- Blog Ideas for Small Business, Social Media Today
- WordPress for Android 2.1 brings comment edits, autosave, wpcandy.com
Business Issues
- Five reasons people are tuning out Yahoo’s latest crisis, news.cnet.com
- StumbleUpon CEO Garrett Camp Steps Down, 10 Years Later, allthingsd.com
- Facebook spawns ecosystem of startups, www.siliconvalley.com
- Google Invests In Machinima YouTube Gamer Channel, allthingsd.com
- Loeb Again Calls for Thompson Firing, as Former eBay Boss Supports Him, allthingsd.com
- Zuckerberg’s Hoodie a ‘Mark of Immaturity,’ Analyst Says, Bloomberg
Content Marketing
- How to Reach the C-Suite With Content, www.contentmarketinginstitute.com
- Writing a corporate video brief that gets you what you want, www.smartinsights.com
Conversion Optimization
- 20 Mistakes that Will Undermine Your Call to Action and Cost You Sales, www.copyblogger.com
- 3 Tiny Tweaks to Shoot Your Conversion Rate Up (a Little), unbounce.com
Copywriting, Design & Usability
- The Optimal Website User Experience, www.stateofsearch.com
Display & Contextual Advertising
- How to Make a Real-Time Bidding Campaign Truly Pay Off, Ad Age
- Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory, www.emarketer.com
- The Truth About Facebook Advertising, www.fastcompany.com
Email Marketing
- When Your Products Rock, Don’t Diminish Them with a Mediocre eNewsletter, contentmarketingtoday.com
General Internet Marketing
- Eight steps to achieving digital marketing excellence, econsultancy.com
Internet Marketing Industry
- Marketers Lack Confidence in Complex Digital Marketing Abilities, www.marketingcharts.com
Local Marketing
- Google Places Rolls Out New Offers Program and Interface, Mike Blumenthal
Mobile Marketing
- The Next Big Thing in Local Mobile Marketing, www.clickz.asia
Reputation Management
- 20 Pet Peeves That Could Hurt Your Online Reputation, www.trackur.com
Search Marketing
- How to Build Targeted Traffic without Google: Part 1, www.marketingwords.com
- The Noob Guide to Link Building, www.seomoz.org
- The Right SEO Tactics for Small Business, Small Business Trends
Social Media
- 4 Ways Facebook is Stupid, Social Media Today
- FAVE TOOL: Newly launched PinAlerts is like Google Alerts for Pinterest, sarahsfav.es
- The Twitter Hack Attack That Wasn’t, New York Times
- 55,000 Twitter Accounts Hacked, thenextweb.com
- Are You Obsessed with the Social Small Stuff?, www.businessesgrow.com
- Facebook tries new prompts to encourage users to organize friends into lists, Inside Facebook
- The 7 Habits of Highly Effective Social Media Marketers, www.clickz.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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