Report: July Release Of Foursquare App To Include Personalized Coupons

Social check-in service Foursquare will start displaying personalized coupons as a part of its application in July, according to a report in the Wall Street Journal. When the start-up releases the next version of its mobile app, it will include functionality that displays promoted personalized local specials purchased by advertisers. For merchants, offering specials is […]

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Foursquare IconSocial check-in service Foursquare will start displaying personalized coupons as a part of its application in July, according to a report in the Wall Street Journal.

When the start-up releases the next version of its mobile app, it will include functionality that displays promoted personalized local specials purchased by advertisers. For merchants, offering specials is free, but promoting them within the app will be a paid service. Users will be able to see all of the specials, but must check in to redeem them.

Last month, it was reported that Foursquare will launch an advertising platform in June that will allow merchants to promote their specials from within the application. This new version of the user software will apparently incorporate those promotions. The company says it has more than 750,000 businesses using its merchant platform.

Foursquare is working on collaborative filtering, so it will be able to recommend new venues to a user based on where they have been before, and where their friends have been. Foursquare co-founder and CEO Dennis Crowley tells the WSJ that results under the “Explore” tab will be customized to each individual, and will also take into account factors like the day of the week and the time of day the search is performed.

Foursquare claims more than 20 million users worldwide who, collectively, have performed more than 2 billion check-ins.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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