Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Facebook’s Ad Creation Tool Redesigned To Add Simplicity

Facebook’s Ad Creation Tool Redesigned To Add Simplicity

Facebook has redesigned the Ad Creation tool adding a more streamlined, intuitive approach to creating ads.  The biggest changes are layout based and give users a simpler path to creating their ads. The biggest change is the first step, the destination.  Users can choose an external URL, page, domain, application, place or event.  Each of […]

Greg Finn on May 9, 2012 at 8:45 am | Reading time: 1 minute

Facebook has redesigned the Ad Creation tool adding a more streamlined, intuitive approach to creating ads.  The biggest changes are layout based and give users a simpler path to creating their ads.

The biggest change is the first step, the destination.  Users can choose an external URL, page, domain, application, place or event.  Each of the ad funcationality will change along with the ad type chosen:

When a page is chosen users are prompted to choose whether to promote the page, or a specific post.  The ad preview and audience reach are displayed in the right rail, showing what each post will look like in real time.

Users are then prompted for Facebook specific actionable objectives (like my page, click on my ad/story … etc) and can set up the pricing and schedule.

Or external domains, users simply need to place in the external URL and Facebook will auto-fill in the headline and text.

Instead of a Demographic Information input, a Precise Interests and Broad Categories section exist:

To see the changes in action, head over to the Facebook Ad Creator or see the full step-by-step changes and analysis from the Rimm-Kaufman Group blog.


New on MarTech

    TransUnion partners with Canvas Worldwide to boost omnichannel CX
    A new way to find the tech talent you need 
    The only two things that matter in marketing
    How marketers are preparing for the future of in-game ads
    How CDPs transform donor experience for a nonprofit organization

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.