Marketing Day: June 14, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window]
  Mobile traffic and sales at affiliate websites hit all-time highs in May, according to the affiliate network Affiliate Window. The company shared its May stats this week, which show the increasing impact of mobile in the affiliate space: more traffic and more sales are coming from mobile devices than ever before. Affiliate Windows says it’s […]
• ‘Tweet,’ ‘Big Data’ & Other Marketing Terms Are Now Official Words
  Hey marketers: a few of the words you and I use in our common speech are now official words. The Oxford English Dictionary (OED) has just announced its June 2013 update, and it includes several marketing/tech words that folks like us have been using for years. Here they are, in alphabetical order: big data crowdsourcing […]
• Mobile App Developers Must Update Windows Phone Ad Units By September 12 To Continue Receiving Ads
  After launching a number of pubCenter changes, Microsoft announced today that mobile app developers will need to update all existing Windows Phone Ad units by September 12 if they want to continue receiving ads. To update ad units, developers can select ‘Ad units’ under the pubCenter’s setup tab: From there, choose the specific ad unit […]
• This Week On Vine: E3 Tours, The X Factor Judges, HTC Goes Vineception & More
  What happened on Vine over this past week? Vine took to E3, The X Factor showed its new judges, HTC has an Inception-like Vine within a Vine within a Vine and more. As a quick introduction, I’m Kai Turner, co-founder of Brands On Vine. We gather data on what’s popular on Vine. I’m looking forward […]
• Report: iOS Has More Traffic, But More “Volatile” Than Android
  Ad network Chitika has released data on iOS and Android usage throughout the day. Overall iOS is driving more Web traffic than Android (partly because of the iPad), but traffic coming from iOS devices is more “volatile” than Android traffic. In other words, Android usage is more consistent throughout the day, while iOS has greater […]
• Removing Marketing Silos To Better Understand The Customer Journey
  Take a look around any marketing department today, and you’re likely to find clusters of marketers responsible for various functions such as display, targeting, search, and the affiliate channel. On the one hand, this allows you to cultivate teams with deep expertise in their areas of specialization. On the other hand, it creates silos that […]
• Europeans Take New Look At Google’s Android Licensing Practices
  The Financial Times is reporting that Google is now “facing an investigation by European authorities into allegations that it supported the leading Android smartphone platform and its mobile services by means of cut-price licensing and exclusivity deals.” There isn’t a formal investigation on this question yet. Rather, the European Commission is submitting a questionnaire to device […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches
• Search In Pics: Bing Glasses, Google Shoes & #ThroughGlass Cop
• More New Tools From Bing Ads: Change History Graph In The Works
• Google Authorship Beyond Webpages
• Smart Geographic Segmentation & Bidding With Enhanced Campaigns
• Mobile Site Configuration & The Vary HTTP Header
• Google Maps Adds 1,001 New Street Views From Singapore’s Bay To The Vermont State House

Online Marketing News From Around The Web:

Affiliate Marketing

• Three tips to finding the right affiliate marketing partners, www.experian.com

Blogs & Blogging

• Forget about Marketing: Concentrate on Blogging, ProBlogger
• How to Achieve Fun, Fame and Fortune Blogging, www.jeffbullas.com
• How to Write a Better List Post, www.openforum.com

Business Issues

• comScore Releases May 2013 U.S. Online Video Rankings, comScore
• Escape from PRISM: how Twitter defies government data-sharing, www.theverge.com
• Facebook to Hold Mysterious Product Launch Event on June 20, abcnews.go.com
• Google Likely To Shatter The Price Of Glass Ahead Of Widespread Release, Forbes
• Path Is On The Path To New Funding, Approaching $1B Valuation, TechCrunch
• Sources: Facebook in Talks With Feds to Allow FISA Disclosures, All Things D

Content Marketing

• Controversial, Risky, and Offensive Content: When is it Appropriate for Online Marketing Success?, The Sales Lion
• Launching a social good campaign? Here’s your content strategy, Contently

Conversion Optimization

• Are Verified by Visa and MasterCard SecureCode Conversion Killers?, Practical Ecommerce

Domaining

• Four failures and 92 passes in latest new gTLD results, DomainIncite
• Microsoft & Yahoo Tells ICANN Not To Allow Google’s Dotless .Search App, The Domains
• Target, IBM, and other big names buy domain names on the aftermarket, Domain Name Wire

Email Marketing

• The Do’s and Don’ts of Father’s Day Emails, www.retailemailblog.com

General Internet Marketing

• Corporate social responsibility – the key to getting (and keeping) great customers, www.trackur.com

Mobile/Local Marketing

• Can Local Mobile Customers Find You?, localmarketlaunch.com
• iOS 7 Eliminates MAC Address As Tracking Option, Signaling Final Push Towards Apple’s Own Ad Identifier Technology, TechCrunch

Social Media

• 10 Pro Bloggers Mastering Instagram, nitrogr.am
• 12 Best Twitter Chats For Community Managers and Social Media Pros, simplymeasured.com
• Five social media competitions that ended badly: EE, Durex, Pepsi and more, www.thedrum.com
• Meet Line, Japan’s Biggest Social Network You Never Heard Of, Ad Age
• SMBs Have Some Major Advantages Over Brands in Social Marketing, streetfightmag.com
• The 2013 Google+ Marketing Guide, KISS Metrics