Marketing Day: Instagram’s Ad Updates, Google’s Micro-Moments & Facebook Tests “Saved Replies”

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook Is Testing “Saved Replies” To Help Pages Manage Customer Service Messages
  A small group of Pages have access to a tool that enables businesses to create, save and send canned responses to people asking questions within Facebook.
• Big Data Gets Bigger With The Apple Watch And The Internet Of Things
  As wearables and the IoT produce new insights about customers, columnist Josh Manion takes a look at what it means for marketers and how to manage the data.
• Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms
  Get To Know: Mobli Media Inc. CMO Irit Singer
• Digital Forecast: A Data-Protection Storm Is Brewing In Europe
  As regulators debate the new cookie law for Europe, columnist Rob Rasko explains who wins and who loses and how the expected outcome will affect some U.S. companies.
• Google Says Micro-Moments Are The New Path To Purchase
  New data shows consumers use mobile devices more often, but in shorter periods of time, to research and buy.
• Report: 89% Of Marketers Have Problems With Cross-Channel Marketing, Data Linkage Is The Biggest Culprit
  A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing efforts.
• SMX East Agenda Is Up – Secure A Spot Today & Save $300
  Get ready for three days of innovative search marketing tactics you won’t find anywhere else but SMX East.
• Best YouTube Video Ad In Last 10 Years? Turkish Airlines “Kobe Vs Messi: The Selfie Shootout”
  For its #10YearsofYouTubeAds contest, users were asked to vote on their favorite video from a list of 20 finalists.
• Instagram Turns Up The Volume On Its Ad Plans
  In the coming months, the visual social network will open ad buying to more businesses and enable Facebook targeting. It also is adding new direct response ads.
• WWF Taps Those With Nearly Extinct Family Names To Save Nearly Extinct Tigers
  The wildlife advocate uses unique data to help people empathize with a species in danger of disappearing.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google On The Buy Now Button: We Have No Intention To Be A Retailer
• Google Researching AI Technology That Counts Calories By Analyzing A Photo Of Your Food
• SMX Advanced 2015 Live Blog: Keynote Conversation With Jerry Dischler, VP AdWords
• How Fast Does Your AdWords Data Update? Find Out
• Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
• Technically, You Can Have Completely Different Content On Mobile Says Google
• SMX East Agenda Is Up – Secure A Spot Today & Save $300
• Google: We Are Working On Making The Penguin Update Happen Continuously
• Google Panda Update Coming In Upcoming Weeks
• SMX Advanced 2015 Live Blog: AMA With Google Search

Online Marketing News From Around The Web:

Affiliate Marketing

• FTC Updates Guidance on Disclosures of Affiliate Links, www.amnavigator.com
• Publisher Spotlight: Bargain Buys For Busy Mums, blog.affiliatewindow.com

Analytics

• Act-On Promises Deeper Analytics in Data Studio, www.cmswire.com
• IRCE: A Deep Dive Into The Amazon Data River, adexchanger.com

Blogs & Blogging

• 50+ Awesome WordPress Shortcuts To Boost Your Productivity, www.wpexplorer.com
• 6 Decisions That Changed My Blogging Career. One Still Scares Me., www.blogtyrant.com
• 8 Ways to Stop Your Blog Crashing as Soon as it Gets Popular, www.problogger.net
• How To Create Traffic Driving Roundup Blog Posts Efficiently, www.searchenginepeople.com

Business Issues

• BuzzFeed Names Longtime PepsiCo Exec as CMO, adage.com
• Facebook Data Center in Altoona, Iowa, Getting Third Building, www.adweek.com
• NFL Yahoo Partner to Deliver First-Ever Global Live Stream of an NFL Game, yahoo.tumblr.com
• Whitman Paints a Vague Picture of Hewlett Packard Enterprise, bits.blogs.nytimes.com

Content Marketing

• 11 Things Every New Content Marketer Should Know to Crush This Field, contentmarketinginstitute.com
• 5 Reasons Content Marketing is More Than Just a Fad, www.jeffbullas.com
• Content Marketing for Generation Z, www.koozai.com
• Content Marketing is a Waste of Time (11 Steps to Make Sure it’s Not), www.ryanhanley.com
• For the Love of Good Content, www.distilled.net
• FTC: Publishers Will Be Held Responsible For Misleading Native Ads, adexchanger.com
• How to Generate Content Ideas Using Buzzsumo (and APIs), moz.com
• Respect Digital Rights or Watch User-Generated Content Backfire, www.marketingprofs.com
• The Evolution of Public Relations Through Content Marketing, www.toprankblog.com
• Why You Need to Start Creating Visual Content, blog.kissmetrics.com

Conversion Optimization

• How to Measure Conversion Values from Twitter, Facebook, www.practicalecommerce.com
• How to Reverse Engineer a Landing Page, blog.crazyegg.com

Copywriting, Design & Usability

• 12 Grammar Mistakes You Don’t Know You’re Making, blogs.constantcontact.com
• Don’t Make it Hard for Users to Provide Feedback, uxmag.com
• Establishing Your Company’s Credibility in 15 Seconds or Less, www.usertesting.com
• Fitting After Effects Into A UX Workflow, www.smashingmagazine.com

Domaining

• Best Domain Extensions When a .COM is Not Available, www.searchenginejournal.com
• Is the Defending Internet Freedom Act pro-crime?, domainincite.com

Ecommerce

• Amazon Debuts Free Shipping on Small Goods, No Minimum Order, Bloomberg
• Amazon Rolls Out A New Product Page Design, www.marketingwords.com
• Bigcommerce Bolsters Enterprise Shipping Capabilities with ShipperHQ in Advance of Holiday Season, Business Wire
• Non-mobile shoppers seem happier online, www.internetretailer.com

Email Marketing

• 5 Next-Gen Emails from Lenscrafters, eHarmony, and More, blog.movableink.com
• 6 Ways to Grow Your Email List on Your WordPress Site, www.wpexplorer.com
• 72 new template designs that’ll make email marketing easier than ever, myemma.com
• A Page from Airbnb’s Email Marketing Playbook, unbounce.com
• How to Build a Call to Action Button for Your Email, www.verticalresponse.com
• Keyword Effectiveness in 10 Common Subject Line Types, blog.returnpath.com

General Internet Marketing

• The long-awaited moment when online advertising eclipses TV is near, qz.com
• This is Your Brain on Emojis. Here’s How to Use Them in Your Marketing, blog.bufferapp.com
• What SMBs Look for in Digital Marketing Solutions, www.marketingprofs.com

Internet Marketing Industry

• Eyeview’s Accelerator Auto Solution Bridges Gap Between Tier 1 Branding & Tier 2 Regional Communications, www.prnewswire.com
• Gamut Partners with Forensiq to Combat Fraudulent Inventory, gamut.media
• Kahuna Bets Big on CMO to Accelerate Its Leadership in Mobile Marketing Automation, www.marketwired.com
• Sprinklr Acquires Leading Location-Specific Text Analytics Software Company NewBrand, www.businesswire.com
• Tremor Video Adds 100 Publishers to its SSP in 100 Days, www.businesswire.com

MarTech

• Can’t Marketing and IT Just Get Along?, www.emarketer.com
• Choosing a technology partner can be like picking a mate, www.internetretailer.com
• How to Sell Me a Marketing Platform, www.cmswire.com

Mobile/Local Marketing

• comScore Launches Mobilens Plus for Insights into Device Usage, www.martechadvisor.com
• How smartphones are solving the online/offline commerce quandry, digiday.com
• Inside the Local Services Land Grab, streetfightmag.com
• Opener For iOS Lets You Open Web Links In Your Apps Instead, TechCrunch
• Walk a Mile in Mobile Consumer’s Shoes, www.cmswire.com
• What is driving mobile loyalty?, www.mobilecommercedaily.com

Social Media

• 4 Tips to Combat Facebook’s Latest Algorithm Update, www.convinceandconvert.com
• 5 Brands on Instagram That Succeed With Influencer Marketing, www.socialmediaexaminer.com
• 5 LinkedIn Features B2B Marketers May Be Missing Out On, www.komarketingassociates.com
• Budweiser’s Twitter Mentions Jumped 525% After FIFA’s Sepp Blatter Quit, www.adweek.com
• Facebook Testing Categories for Page Notifications?, www.adweek.com
• Google+ Collections Just Skyrocketed My Views by 700%, www.lunametrics.com
• How KTM Beats Its Competition with Great Instagram Content, simplymeasured.com
• Influencer Q&A with @Clorox: How a 102-year-old brand uses Vines to connect with consumers, www.Twitter.com
• Pinterest and Instagram get serious about getting shoppers to buy, www.internetretailer.com
• Pinterest has a better chance building a big commerce business than Facebook and Twitter do, qz.com
• Report: How Are CFOs Using Twitter?, www.adweek.com
• Small Businesses’ Social ROI Struggles Won’t Stop, www.emarketer.com
• The State of Chinese Social Media: What You Need to Know, adage.com
• What Twitter Can Be., lowercasecapital.com

Video

• 12 Slides That Every Video Marketer Should Read Right Now, www.reelseo.com
• A new tool for artists and their teams, youtubecreator.blogspot.com
• For Effective Digital Video, Put Brand Front and Center, www.emarketer.com
• Online Video Revenue to Pass DVDs This Year, Theaters Next, adage.com
• Showtime to Introduce Video Streaming Service in July, adage.com
• The clever Hotels.com workaround for muted Facebook video ads, digiday.com