Best YouTube Video Ad In Last 10 Years? Turkish Airlines “Kobe Vs Messi: The Selfie Shootout”
For its #10YearsofYouTubeAds contest, users were asked to vote on their favorite video from a list of 20 finalists.
Originally released in December 2013, Turkish Airlines “Kobe Vs. Messi: The Selfie Shoutout” has been voted the favorite YouTube video ad from the last ten years.
As part of its 10 year anniversary celebration, YouTube posted 20 finalists for its #10Yearsof YouTubeAds contest, asking viewers to vote on their favorite. The Turkish Airlines video won the most votes, followed by Volkswagen’s “The Force,” Always “Like A Girl,” Volvo Trucks “Epic Split with Jean Claude Van Damme,” and Dove’s “Real Beauty Sketches.”
According to YouTube, Turkish Airlines “Kobi Vs Messi” spot generated 25 million views during the first three days after it was posted in 2013, earning the No. 1 spot on YouTube’s December 2013 ad leaderboard.
[pullquote]Turkish Airlines “Kobi Vs Messi” spot generated 25 million views during the first three days after it was posted.[/pullquote]
“Selfie Shoot-Out had all the right ingredients for success on YouTube,” says Andrew Keller, CEO of CP+B – the agency that produced the spot, “An adventuresome client, two of the most globally well-loved figures in sports, a great idea and a terrific platform to share our work.”
Here are the top five favorite videos from YouTube’s contest; you can view all 20 finalists here: Forget Mad Men & That Coke Ad: YouTube’s Asking Users To Vote On Favorite Ad From Past 10 Years.
#10YearsofYouTubeAds Top 5 Videos
1. Turkish Airlines: “Kobe vs. Messi: The Selfie Shootout”
2. Volkswagen: “The Force”
3. Always: “#LikeAGirl”
4. Volvo Trucks: “The Epic Split feature Jean Claude Van Damme”
5. Dove: “Real Beauty Sketches”