Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I […]
Amy Gesenhues on October 24, 2016 at 4:10 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Don’t miss MarTech Europe next week. Hope to see you there!
Oct 24, 2016 by Scott Brinker
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech Europe. - Survey: Almost 40% of US consumers will make a mobile purchase during holidays
Oct 24, 2016 by Matt McGee
Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline. - How to dominate local SEO: more challenging in an evolving local search environment
Oct 24, 2016 by Sherry Bonelli
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies. - Is your location data being held hostage?
Oct 24, 2016 by Adam Dorfman
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. - The eerie future of AdWords targeting
Oct 24, 2016 by Todd Saunders
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil. - [Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
Oct 24, 2016 by Matt McGee
In this week’s podcast, we talk about intelligent agents, AI and more with Salesforce’s Leslie Fine, and also discuss the launch of our new website, MarTech Today. - IBM’s Weather Company employs Watson to boost its updated ad targeting platform
Oct 24, 2016 by Barry Levine
Watson interprets the company’s massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns. - October surprise: When brands enter the political discussion
Oct 24, 2016 by Chris Kerns
Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter. - Organizing for simplicity: An inside look at Humana’s digital transformation
Oct 24, 2016 by Nadine Dietz & Erica Seidel
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel
Online Marketing News From Around The Web:
Analytics
- Forrester: Journey Analytics Are the ‘Next Frontier’ for Customer Insights, www.cmswire.com
- What to look for in website traffic data, www.internetretailer.com
Blogs & Blogging
- 10 Great Blogging Platforms Not Named WordPress, www.blogherald.com
- 5 Ways Small Businesses can Benefit from Blogging, smallbiztrends.com
- Dead Simple Ways to Keep Your Best Blogging Ideas From Slipping Away, www.blogherald.com
- The Fear of Blogging is Real – Here’s How to Overcome It, www.blogherald.com
Business Issues
Content Marketing
- Analyze All of Your Paid Content in One Place, www.socialbakers.com
- Content Pillars: A Big Idea For Creating Potent Blog Content, www.jeffbullas.com
- How a Content Refresh Can Help You Stay Relevant, blog.marketo.com
- How to Create the Ultimate Branded Content Style Guide, contentmarketinginstitute.com
- How to get most out of cornerstone content, yoast.com
- Learn How to Turn Your B2B Content Marketing Into A Profit Center, www.toprankblog.com
- Master These 7 Essential Elements for Winning Content, www.copyblogger.com
- Programmatic and Native: A Perfect Match, adage.com
- Why Aren’t B2B Marketers Leveraging Personalized Content Yet?, www.martechadvisor.com
Conversion Optimization
- Conversion Rate Optimization: What Everyone Gets Wrong, company-enterprise.myshopify.com
- From Users to Customers, www.cmswire.com
- How to Build an End to End Social Media Conversion Process, www.razorsocial.com
- Landing Page Best Practices And Failures That Ensued, www.ppchero.com
Copywriting, Design & Usability
- Making the World a Better Place Through User Experience, www.uxmatters.com
- Responsive User Assistance for Mobile Devices, www.uxmatters.com
- Why Content Struggles Against Design, www.cmswire.com
Display & Contextual Advertising
- A Quick Guide to Data-Based Display Advertising, blog.kissmetrics.com
Ecommerce
- Amazon could be a lot bigger than we think, USA Today
- Amazon Makes a Big Play for Grocery Business, adage.com
- Applying the Scientific Method to Ecommerce Marketing, www.practicalecommerce.com
- Cyberattacks knock out Etsy, Shopify, others as ecommerce security fears mount, www.retaildive.com
- Mall investors poised to lose billions as shopping shifts online, www.retaildive.com
Email Marketing
- Can AI Really Help You Write Better Emails?, contently.com
- Holiday Marketing Tips You Need to Know, blogs.constantcontact.com
- November 2016 Marketing and Holiday Planning, blogs.constantcontact.com
- Personalized Email Is Effective in the UK, www.emarketer.com
General Internet Marketing
- 6 Truths About Creativity Every B2B Marketer Needs to Hear, www.toprankblog.com
- An Agency Perspective: Elevating Digital Marketing Performance, www.thinkwithgoogle.com
- How Enterprise CMOs Keep Their Budgets From Being Squeezed, adexchanger.com
- The Art and Science of Emotional Engagement, contentmarketinginstitute.com
Internet Marketing Industry
MarTech
- Adtech isn’t dead, it just has a lot of dead weight, techcrunch.com
- Overcoming Marketing Stack Complexity to Drive Business Forward, www.martechadvisor.com
- Small but Mighty Marketing Tools Your Team Can Use Today, www.marketingprofs.com
- Why non-internet companies are buying into adtech, techcrunch.com
Mobile/Local Marketing
- 3 Twitter Geolocation Ideas to Improve Your Local Marketing, www.socialmediaexaminer.com
- Five Stats Which Prove Marketers Are Struggling With Cross-Device Identification – And How They’re Working to Solve It, thedma.org
- How Much Does it Cost to Create an App?, www.searchenginejournal.com
- How to market your app throughout its lifecycle, www.tune.com
- How travel brands are capturing millennial interest on mobile, econsultancy.com
- Mobile Optimization Is Even More Essential, www.internetmarketingninjas.com
- Pardon the Interruption… Why Opt-In Advertising Is the Future of Mobile, www.martechadvisor.com
- PayPal payments and notifications are coming to Facebook Messenger, venturebeat.com
- SMS is not email, www.mobilecommercedaily.com
- The Importance of Location in Today’s Innovation Dialogue, streetfightmag.com
- Worried about Privacy and Hackers? Here�s the Best Alternative to WhatsApp, www.socialmediaexplorer.com
Other Items
Social Media
- 10 Facebook Business Page Tips that Will Keep You From Screwing Up Your Marketing Efforts, smallbiztrends.com
- 10 Super Savvy Social Media Strategies for 2017, www.socialmediaexplorer.com
- 3 ways to leverage Instagram’s new Stories feature, 3qdigital.com
- 5 Ways B2B Marketers Use Facebook, www.socialmediaexaminer.com
- 5 Ways to Leverage Consumer-Led Social Media This Holiday Season, www.adweek.com
- 7 Ways to Easily Increase Your Reach on Facebook, www.searchenginejournal.com
- Are Fortune 500 and Inc. 500 Companies Using Instagram?, www.marketingprofs.com
- Can Marketers Really Generate Sales on Social Media?, www.toprankblog.com
- Facebook expands Safety Center to 50 languages, doubles down on bullies with 60 partners, techcrunch.com
- Pinterest Site Verification: Easy Step-by-Step Guide, blog.tailwindapp.com
- Thanks to Twitter, Writers Are More Influential Than Publishers, contently.com
- The Value of Paid Social, www.adweek.com
- Why Would Snapchat Borrow Cable TV’s Business Model?, adexchanger.com
Video
- High heels, high culture and high ambitions: YouTube Stars in Brussels, https://blog.google.com
- Innovation in Monetization with Native Video Syndication, www.martechadvisor.com
- Just 15 months old, Tasty is driving BuzzFeed video, digiday.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Related stories
About the author
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.