MarTech » Marketing management » Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson

Marketing Day: Holiday mobile purchases, local SEO & IBM’s Watson

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Don’t miss MarTech Europe next week. Hope to see you there! Oct 24, 2016 by Scott Brinker I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I […]

Amy Gesenhues on October 24, 2016 at 4:10 pm | Reading time: 7 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Don’t miss MarTech Europe next week. Hope to see you there!
Oct 24, 2016 by Scott Brinker
I’m sure you’ve seen that MarTech Europe is next week, 1–2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech Europe.
Survey: Almost 40% of US consumers will make a mobile purchase during holidays
Oct 24, 2016 by Matt McGee
Research from Fluent also reinforces the fact that most retail research happens digitally, but most purchases happen offline.
How to dominate local SEO: more challenging in an evolving local search environment
Oct 24, 2016 by Sherry Bonelli
Columnist Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
Is your location data being held hostage?
Oct 24, 2016 by Adam Dorfman
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web.
The eerie future of AdWords targeting
Oct 24, 2016 by Todd Saunders
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
[Podcast] Marketing Land Live #32: MarTech Today launches, a conversation with Salesforce’s Leslie Fine & more
Oct 24, 2016 by Matt McGee
In this week’s podcast, we talk about intelligent agents, AI and more with Salesforce’s Leslie Fine, and also discuss the launch of our new website, MarTech Today.
IBM’s Weather Company employs Watson to boost its updated ad targeting platform
Oct 24, 2016 by Barry Levine
Watson interprets the company’s massive first-party data from its app users, plus powers intelligent Watson Ads, to better understand behavioral patterns.
October surprise: When brands enter the political discussion
Oct 24, 2016 by Chris Kerns
Where do you draw the line when mixing marketing and current events? Columnist Chris Kerns takes a look at the ways in which brands are entering the current social political chatter.
Organizing for simplicity: An inside look at Humana’s digital transformation
Oct 24, 2016 by Nadine Dietz & Erica Seidel
Humana Digital Enterprise Vice President Jeff Reid shares the organizational transformation that supported a doubling of a key NPS metric in a Q&A with contributors Nadine Dietz and Erica Seidel