The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies -- for good or evil.
“OK Google, tell me how creepy things are going to get.”
How would your 2006 selves respond to our advertising toolbox of today?
- You can target ads to people based on their income level who are also currently at the airport with advanced geotargeting!
- You can follow your potential customers around with the very products they looked at but decided not to buy with dynamic remarketing.
- You can trigger ads to people based on what they say inside their emails with Gmail Ads.
Much of what we internet users and advertisers deem as normal would have been considered creepy or just plain impossible 10 years ago.