Marketing Day: Google Analytics audience data, Facebook Trending Topics & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on August 29, 2016 at 4:20 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Step by step, physical grocery stores are becoming back ends for online shopping
Aug 29, 2016 by Barry Levine
Walmart, Kroger, ShopRite and other traditional chains are jumping aboard, as physical store-less grocery providers like Amazon are moving in. - 4 e-commerce link building tactics that still work in 2016
Aug 29, 2016 by Christian Sculthorp
Link building for e-commerce sites can be a challenge, but it isn’t impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store. - [PODCAST] Marketing Land Live #25: Google’s interstitial penalty, AdSense limits removed & more
Aug 29, 2016 by Matt McGee
As Marketing Land Live switches to an audio-only podcast, we talk about Google’s plans to penalize certain mobile interstitials, a change of heart from AdSense and Amazon’s latest expansion. - Is your email a casualty of the war on spam?
Aug 29, 2016 by Jose Cebrian
If your messages aren’t getting through, it might be time to rethink your email marketing strategy. Columnist Jose Cebrian outlines some steps for developing a “good” sending reputation. - How to use Google Analytics audience data to make media and marketing decisions
Aug 29, 2016 by Andrew Ruegger
Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data. - Facebook removes story descriptions for Trending Topics & replaces with number of mentions
Aug 26, 2016 by Amy Gesenhues
Previously, Facebook’s Trending Topics included a brief description, but now it will only show number of mentions the topic has received. - Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV
Aug 26, 2016 by Barry Levine
The company says this is the first time marketers can use web-like audience targeting for ad-supported TV seen via Roku, Apple TV or game consoles.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- With Panda in stealth mode, why Google’s quality updates should be on your algorithmic radar [Part 1]
- Test points to likely influence of click-through rate on search rankings
- Google updates local reviews schema guidelines
- Compare 16 local marketing automation tools
Online Marketing News From Around The Web:
Affiliate Marketing
- 4 Misconceptions with Affiliate Marketing, www.practicalecommerce.com
Analytics
- Leaking Leads? Here’s How to Plug Your Analytics Gaps, blog.kissmetrics.com
Blogs & Blogging
- How to Add Web Browser Push Notifications to Your Blog, www.socialmediaexaminer.com
- The Pros and Cons of Long Posts, problogger.com
Business Issues
- Amazon known for its soul-crushing work culture, is piloting a 30-hour workweek, qz.com
- Apple faces multibillion tax bill in EU ruling, www.ft.com
- China introduces far-reaching new internet ad law: Why it matters, www.econsultancy.com
- How Apple uses machine learning, venturebeat.com
Content Marketing
- How to Leverage Newsjacking Without Being a Jerk, www.convinceandconvert.com
- National Geographic’s Strategies for Great Content, www.socialbakers.com
- NewsWhip Survey: The State of Content & Social Strategy 2016, www.newswhip.com
- What Can Luke Skywalker Teach You About Content Marketing? Well, Nothing But …, smallbiztrends.com
- Why is Content Marketing Today’s Marketing? 10 Stats That Prove It, contentmarketinginstitute.com
Conversion Optimization
- What Decision Makers Need to Know Before Investing in CRO or A/B Testing Software, vwo.com
- Why Your Lazy Attempts at Copy are Killing Your Conversions, blog.crazyegg.com
Copywriting, Design & Usability
- 27 Free Web Design Elements, Summer 2016, www.practicalecommerce.com
- 4 UI Design Lessons For Underserved Markets, www.fastcodesign.com
- The Credibility Conundrum: Can Design Build Trust?, www.copyblogger.com
- Ways To Reduce Content Shifting On Page Load, www.smashingmagazine.com
Display & Contextual Advertising
- 5 Ways To Improve Display Performance By Using Layered Targeting, www.ppchero.com
Domaining
- Are .mail, .home and .corp safe to launch? Applicants think so, domainincite.com
E-Commerce
- Amazon’s suspensions don’t sit well with smaller marketplace sellers, www.internetretailer.com
- B2B Ecommerce: Pros and Cons of SaaS Platforms, www.practicalecommerce.com
- Ditch Amazon: The Reason Many Retailers Are Leaving, multichannelmerchant.com
- Facebook Messenger for Ecommerce: Human Versus Inhuman Chatbots, company-enterprise.myshopify.com
- How To Use Analytic Alerts to Improve E-Commerce Sales, www.cmswire.com
- Is Virtual Reality the Next Frontier for E-Commerce?, www.cmswire.com
Email Marketing
- 2Q16 Email Deliverability Benchmarks, www.marketingprofs.com
- 5 Ways to Organize Email Marketing to Achieve Higher ROI, www.ducttapemarketing.com
- How to Build a Great Email Newsletter, contently.com
- Personalization hikes retail email open rates 27%, www.retaildive.com
- Why Email Should Be at the Center of Your Social Strategy, www.adweek.com
General Internet Marketing
- 10 Tips to Build an Effective Online Marketing Strategy, smallbiztrends.com
- Gen Y: How To Target The Largest Consumer Group In History, www.searchenginepeople.com
- How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy, contentmarketinginstitute.com
- The Creative Director Role Will Not Exist in 10 Years, adage.com
- The Importance of Lead Validation in Internet Marketing, multichannelmerchant.com
Internet Marketing Industry
- Marketing Veteran Mark Kirschner Appointed Chief Marketing Officer for The Trade Desk, Inc., www.marketwired.com
MarTech
- Facebook’s Mark Zuckerberg hopes to show off his Jarvis-like home AI next month, techcrunch.com
- IBM Wants You to Know AI Is Not Futuristic — It’s Here Now, adage.com
- Smart and Simple MarTech – How to Change the Tires While Driving, www.martechadvisor.com
- The Scatter Market Plateaus; Venture Capital Has Slowed For Ad Tech, adexchanger.com
- Three Tools to Turn Your Brand Story into an Interactive Visual, www.internetmarketingninjas.com
- What to Consider When Choosing a Marketing Automation Platform, www.searchenginejournal.com
Mobile/Local Marketing
- 6 Key Pointers for Marketers as Mobile Becomes Ubiquitous, www.martechadvisor.com
- Apple, app-ification and the power of chatbots, www.mobilecommercedaily.com
- Messenger apps are the new king of mobile, venturebeat.com
- WhatsApp Wants to Help Businesses Reach Its Users, www.emarketer.com
- WordPress for iOS Adds People and User Role Management, wptavern.com
Reputation Management
- How to Improve the Reputation of Your Company’s HR Department, smallbiztrends.com
Social Media
- 4 Social Commerce Tips Guaranteed to Double Your Revenue, www.adweek.com
- 5 Social Media Marketing Ideas for the Holidays Drawn From This Facebook Study, smallbiztrends.com
- 8 Big Changes To LinkedIn Groups That Will Enhance Your Social, www.jeffbullas.com
- As WhatsApp starts sharing data with Facebook, some brands see dollar signs, digiday.com
- Facebook CEO says group will not become a media company, www.reuters.com
- Facebook will let users themselves activate Safety Check for emergency situations, venturebeat.com
- Facebook’s algorithm puts a fake news story in its Trending topics two days after firing its human editors, qz.com
- Germany wants Facebook to take initiative in fight against online hate, www.reuters.com
- How to Easily Create a Facebook Loop Giveaway, www.socialmediaexaminer.com
- How to Launch a Social Media Contest, www.martechadvisor.com
- Instagram Stories Are Here: What You Need to Know, blogs.constantcontact.com
- Instagram Stories diverges from Snapchat by suggesting who to follow, techcrunch.com
- No Filter: DJ Khaled and the FTC’s Snapchat Problem, contently.com
- Snapchat to launch behavioral targeting for advertisers, www.businessinsider.com
- Tips for Integrating Your E-business with Social Networks, multichannelmerchant.com
- Tracking Instagram’s money-flipping scammers, techcrunch.com
- Twitter Promoted Stickers Go to the Movies, www.adweek.com
Video
- Can Augmented VR Turn Window Shoppers Into Buyers?, streetfightmag.com
- Does Pinterest Have The Right Video Ad Strategy?, adexchanger.com
- Facebook’s Vertical Videos Are About to Appear in Your Mobile News Feed, www.adweek.com
- Gatorade is running a Serena Williams Snapchat video game ad, digiday.com
- Here’s how shoppable video will (finally) work, venturebeat.com
- PewDiePie is starring in a new game about being a YouTube star, www.theverge.com
- The Biggest Challenges of Video-Based Learning, www.marketingprofs.com
- The Biggest Facebook Videos of the Rio Olympics, www.newswhip.com
- Twitch Could Be a $20 Billion Dollar Company Inside Amazon, backchannel.com
- Why Online Video is Essential to Omnichannel Success, www.martechadvisor.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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