[PODCAST] Marketing Land Live #25: Google’s interstitial penalty, AdSense limits removed & more
As Marketing Land Live switches to an audio-only podcast, we talk about Google's plans to penalize certain mobile interstitials, a change of heart from AdSense and Amazon's latest expansion.
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Google doesn’t often pre-announces penalties, but it did that recently with the news that “intrusive interstitials” on mobile devices will earn a ranking penalty beginning in early 2017. Not all interstitials are considered “intrusive,” and we talk about what Google is likely to penalize in the latest episode of Marketing Land Live. Other topics covered include AdSense’s removal of the three ads-per-page limit, the launch of Amazon Vehicles and more.
Marketing Land’s Ginny Marvin and Barry Schwartz joined me for this episode, which runs about 31 minutes. You can listen below, and be sure to scroll down for this week’s Show Notes, with links to the stories we talked about.
This is show #25, but it’s also our first audio-only podcast. With the recent Blab video platform shutdown, we’ve decided to convert Marketing Land Live to a podcast, so we invite you to subscribe via iTunes or Google Play Podcasts.
https://soundcloud.com/marketingland/marketing-land-live-25-googles-interstitial-penalty-adsense-limits-removed-more
Show Notes
Google warns it will crack down on “intrusive interstitials” in January
Mike Blumenthal: Yelp’s Stoppleman on Interstitials & My Yelp Account
Google dropping “Mobile-friendly” label from search results
Google removes AdSense 3-ads-per-page limit, focuses on content-to-ad balance
Google now requires more reviews for Seller Ratings to show in ads
Amazon launches Vehicles, a new destination for car shoppers
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.
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