Marketing Day: Facebook Passes 2M Advertisers, ISP Email Marketing Tips & The Case For Content Marketing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Report: Apple, Android Now 96 Percent Of Smartphones Globally
  Android has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market. According to analyst firm and hardware tracker IDC, smartphones running Android and iOS accounted for just over 96 percent of smartphone shipments in Q4. However, of that, Android had an overall market share (shipments) of […]
• Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awareness Effort
  The advocacy organization backed by organic food makers seeks to educate about the practices that set organic farmers apart.
• Facebook Passes 2 Million Advertisers, Launches Ads Manager App For iOS
  The company has added 500,000 advertisers since July. App will make it easier for them to manage campaigns while they are on the go.
• 8 Things ISPs Really Want Email Marketers To Know
  Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences.
• European Report: Facebook’s Privacy Terms, Practices Violate EU Regulations
  A new report (and below) issued under the authority of the Belgian Privacy Commission concludes that Facebook’s updated privacy policy violates European data protection laws. The news was initially reported by The Guardian. The report’s authors cited multiple privacy concerns and issued the following statement summarizing their conclusions: First, Facebook places too much burden on […]
• 5 Ways Paid Search Can Support SEO In Retail
  Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is looking at the bigger picture when your team members are mono-focused on one discipline? I find this especially worrisome in the world of organic and paid search, which play in the same sandbox […]
• Making The Case For Content Marketing
  Content marketers know how to overcome objections from prospects, but what about internally?
• Twitter’s “While You Were Away” Feature Lands On Android
  Android users will now be privy to an automated list of the “greatest hits” from their Twitter timeline that they’ve missed.
• Without Ellen’s Selfie, Oscar Tweets Fall By Nearly 50%
  Probable cause is a smaller TV audience and less buzzworthy show. Meanwhile, Facebook reports Oscar engagement growth of 50%.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Search Tests “Chat” Button In Local Business Box
• No Whammies! Google To Test Social Casino Game Ads
• Google Gives Businesses More Photo Control With My Business Upgrade
• Local Search Provider YP Offers All-Inclusive PPC Search Product For SMBs
• SEO Platforms: How To Get The Most Of The Demo Call
• AdWords Spring Cleaning Coming: Detritus Be Gone, But You’ll Have to Think Before You Remove
• It’s A Trap! Avoid These 4 Pitfalls In Paid Search
• Google Now Warns You Before You Visit Sites That Contain Harmful Downloads
• Optimizing For The Google Quick Answers Box

Online Marketing News From Around The Web:

Affiliate Marketing

• Taking Your Affiliate Program Global, www.accelerationpartners.com

Analytics

• Why speed and agility is important to your analytics, econsultancy.com

Blogs & Blogging

• 12 WordPress Plugins You Should Install on Your Blog, www.searchenginejournal.com
• Adult content policy on Blogger, Google
• Blogging Basics: How to Write Blog Posts People Love to Read, www.socialmediaexaminer.com
• How Compassion International Uses Blogging to Save Lives, www.problogger.net
• How To Create Images For Your WordPress Blog Without Graphic Design Skills, www.wpexplorer.com
• How to Own Your Blogger Outreach Process, www.convinceandconvert.com
• New ways to write and read on Medium, medium.com

Business Issues

• Europe’s Digital Czar Slams Google, Facebook Over Selling Personal Data, www.wsj.com
• Google Acquires Facebook Marketing Startup Toro, techcrunch.com
• Pandora Making Bid to Unruffle Music World, New York Times

Content Marketing

• 5 Things B2B Buyers Want Your Content To Do, contentmarketinginstitute.com
• Content Failing? Use a Content Audit Template, blog.raventools.com
• Content Retargeting: The Next Big Thing For Brand Publishers, adexchanger.com
• Content What? A Beginner’s Guide To Content Marketing, www.koozai.com
• Cultivate User-Generated Reviews to Elevate Content Credibility, blog.visual.ly
• How to Build a Better Content Marketing Strategy Through Collaboration, smallbiztrends.com
• How to Immediately Improve Content Performance, pushingsocial.com
• Rand Fishkin: How to Build a Content Strategy, blog.bufferapp.com
• Why Content Marketing Never Has Been Nor Ever Will Be “Fair”, www.thesaleslion.com

Conversion Optimization

• 5 Sexy Landing Page Examples From Companies That Just Get It, www.impactbnd.com
• 7 Paths of Persuasion: How to Generate the Buying Impulse, blog.crazyegg.com
• ‘Online Reviews on Purchase Pages Increase Conversions’, www.bruceclay.com
• Dramatically Increase Conversions Using the Scarcity Principle, www.marketingprofs.com
• Eliminate Dead Ends to Grow Ecommerce Conversions, www.practicalecommerce.com
• Inside the Ad Testing Metrics: Conversion Rate, adalysis.com
• Moving Customers Down the Funnel: Can it be Automated?, relevance.com
• One Change Increased My List Opt-In Conversion Rate By 56.35%, sugarrae.com

Display & Contextual Advertising

• Are Display Networks Full of Conversions, or Just Full of It?, blog.kissmetrics.com
• Viewability’s elephant in the room: Will advertisers pay more?, digiday.com

Ecommerce

• How online retail can catch up to brick and mortar, econsultancy.com
• Target Lowers Free Shipping Minimum to $25, Wall Street Journal
• The next big thing in B2B ecommerce, www.internetretailer.com
• Using KPIs to Measure Ecommerce Performance, www.practicalecommerce.com
• Why has ASOS removed its guest checkout option?, econsultancy.com
• Why some online stores have given up on European customers, qz.com

Email Marketing

• Email marketing for your online shop, yoast.com
• How grocery retailers use email to convert new customers, econsultancy.com
• How To Create A Lead Magnet And Grow Your Email List Faster, www.bloggingwizard.com
• What Will Successful Email Marketing Look Like This Year?, smallbiztrends.com

General Internet Marketing

• 10 Digital Marketing Predictions in 2015, thenextscoop.com
• 3 Superpowers CMOs Bring to Higher Ed, www.marketingprofs.com
• Do Marketers Rely on Instinct Over ROI?, www.emarketer.com
• Do tricky marketing claims really help you as a marketer?, www.searchengineguide.com
• Improving the multichannel customer experience, econsultancy.com
• Marketers Will Define Company Strategy, blog.marketo.com

Internet Marketing Industry

• American Apparel hires its first chief digital officer, www.internetretailer.com
• How TripAdvisor Nails Customer Relationship Management, blog.getvero.com
• Metamarkets Closes $15 Million in New Funding, www.marketwired.com
• Momentum Rises with Webtrends Explore, www.webtrends.com
• Persuasion Automation Pioneer Persado Hires David Atlas as CMO, www.businesswire.com
• PK4 Media Launches XPS Direct Premium Programmatic Direct Platform, PR Web

Mobile/Local Marketing

• DIWM Unlocks Local Marketing Success, blog.biakelsey.com
• Mobile’s Still Far Behind Desktop for Retail Ecommerce Revenues, www.emarketer.com

Social Media

• 25 Social Media Channels You’re Probably Not Using Now, smallbiztrends.com
• 4 Ways to Measure Tweets Beyond Engagement, simplymeasured.com
• 5 B2B Brands That Rock LinkedIn, contently.com
• 5 LinkedIn Mistakes You Need To Avoid, www.jeffbullas.com
• B2B Social Media Marketing: Facebook vs. LinkedIn vs. Twitter, blog.movableink.com
• Beyond Engagement: The Social Metrics You Ignore, simplymeasured.com
• Creative Ways to Boost Your Facebook Organic Reach, blog.hootsuite.com
• Diplomats on Twitter: The Good, the Bad, and the Ugly, blogs.wsj.com
• Do You Really Need More Facebook Likes? The Data Driven Answer, blog.kissmetrics.com
• Everything brands need to know about Snapchat, blog.tamar.com
• Facebook Dynamic Product Ads: Everything You Need to Know, www.jonloomer.com
• Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and Topic, www.marketingprofs.com
• How to Boost Facebook Ad Relevance with Lookalike Custom Audiences, www.adweek.com
• How to Find and Remove Fake Followers from Twitter and Instagram, www.socialmediaexaminer.com
• How to Make a Marketing Impact with Instagram, www.toprankblog.com
• How To Promote Your Content On Facebook, www.searchenginepeople.com
• How to Teach Your Employees Social Tech Skills, adage.com
• It’s Not About Social Media ROI, It’s About Marketing ROI, mackcollier.com
• LinkedIn Settles Class-Action Suit Over Weak Password Security, bits.blogs.nytimes.com
• Understanding users through Twitter data and machine learning, Twitter Blog
• Why Facebook is obsessed with hacking internal productivity tools, qz.com

Video

• 5 Tools for Generating Personalized Video Ads, streetfightmag.com
• How YouTube Can Overcome the Strategic Threat From Facebook, www.reelseo.com
• Renderforest: Real-Time Video Editing and Animation Templates Online, www.marketingtechblog.com
• The secret to video success is not a secret, www.adknowledge.com