Facebook Passes 2 Million Advertisers, Launches Ads Manager App For iOS
The company has added 500,000 advertisers since July. App will make it easier for them to manage campaigns while they are on the go.
Facebook, making it easier to manage advertising campaigns on the go, today launched an ads manager app for iOS devices.
The move coincides with Facebook’s announcement that it now has more than 2 million active advertisers, an increase of 500,000 since July. The company says more than 800,000 use the mobile ad manager at least once a month, which is no doubt the motive behind the development of the mobile app.
From the app, advertisers can:
- Track ad performance
- Edit existing ads
- Edit ad budgets and schedules
- Receive push notifications
- Create ads
Read more about the app on Facebook’s blog.
2 Million Advertisers And Counting
Facebook’s thriving advertising business shows no signs of slowing, adding half a million active advertisers since it last reported a total in July. Revenue from advertising hit was $3.59 billion in the fourth quarter of 2014, with 69% of the revenue generated by mobile ads.
COO Sheryl Sandberg and CEO Mark Zuckerberg signed the post announcing the 2 million milestone, thanking “all the incredible entrepreneurs like you who are creating value for their communities.”
“Our mission is to make the world more open and connected, and an important part of that is helping people connect with businesses. Today, we want to express our thanks to you and all of our advertising partners — 2 million strong and growing every day. We’re going to keep working to serve you better, so you can continue creating jobs and opportunities in your community, and moving the entire world forward.”
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.