Marketing Day: Facebook Fights Video Piracy, Smartphone Report & Account-Based Marketing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Facebook Passes Milestone: 1 Billion Users In A Day
  CEO Mark Zuckerberg reports that the social network was used by more than 1 billion people on Monday.
• Facebook Signals That It Will Start Cracking Down On Video Piracy
  Responding to criticism of rampant “freebooting,” the social network says it’s testing a new system to improve its video matching technology and create a stronger barrier against pirates.
• Wistia Video Marketing Platform Launches Enterprise Plan For Large-Scale Businesses
  Starting at $300 a month, the new plan offers video analytics, unlimited hosting and integration with HubSpot, Marketo and Pardot.
• Google Debuts New In-App Interstitial Designs For App Install And Text Ads
  The new designs are available on AdMob via AdWords and DoubleClick Ad Exchange.
• IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit
  China’s stock market crash has inserted fear and doubt into the global economy over the past week. A faltering Chinese market could also have a major impact on hardware device sales, especially smartphones.
• Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed
  McDonald’s is losing the social media burger war after declining Burger King’s McWhopper olive branch.
• BuzzFeed Strikes First Global Agency Deal With WPP’s GroupM
  The non-exclusive partnership will give WPP agencies access to data, creative teams and preferential media pricing.
• Just Having A Mobile-Friendly Site Isn’t Enough To Ensure It Shows In Search
  If you think having a mobile-friendly site is all you need for mobile SEO, think again. Columnist Bryson Meunier explains how businesses can go beyond just being mobile-friendly.
• Account-Based Marketing: Back To Basics
  Worried that your advertising isn’t working or that your website is weak? Then it’s time to start using account-based marketing, advises columnist Peter Isaacson. He lays out three key components to get you started with ABM.
• Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House
  Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above?

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• New AdWords Structured Snippet Extension Is Rolling Out
• Google Comes Out Swinging, Denies All Antitrust Charges In Shopping Search
• How To Save On SEO Without Being Cheap
• Swapped Out: Losing A Google Direct Answer [Case Study]
• Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House

Online Marketing News From Around The Web:

Analytics

• 4 Things to Analyze Before You Partner With an Influencer, simplymeasured.com
• 5 Crazy Simple Steps for Tracking Your Social ROI, www.socialmediaexplorer.com
• How Can We Really Measure The ROI of Optimization?, conversionxl.com

Blogs & Blogging

• 10 Strengths of a Tantalizingly Good Blogger, www.searchenginejournal.com
• How to Turn Bloggers (and Other Influencers) Into Your Brand Champions, www.marketingprofs.com

Business Issues

• How The Content Giants Are Tackling Global Markets, techcrunch.com
• Use Google to look up weird coding terms? You could end up working there, qz.com

Content Marketing

• 12+ Ways to Use Web Analytics for Better Content Marketing, contentmarketinginstitute.com
• 5 Content Marketing Ideas for September 2015, www.practicalecommerce.com
• 5 Ways That Fortune 500 Companies Will Leverage Content Marketing In The Future, www.adweek.com
• How US sports leagues use content marketing to increase fans and drive business, econsultancy.com
• Poor Sales Enablement Will Get Your Content Manager Fired, www.cmswire.com
• Semantic Correlation in Google Means Brands with the Right Strategies Build Better Content, www.rimmkaufman.com
• Why Personalization Is the Next Wave of Content Marketing, www.convinceandconvert.com

Conversion Optimization

• 6 Landing Page Tips and Tricks, www.silverpop.com
• How to Set Up and Run an A/B Test, blog.returnpath.com

Copywriting, Design & Usability

• 6 Essential Trust Signals For Your Website To Follow, www.koozai.com
• Craft a Perfect Logo with Tips from Most Recognized Brands, smallbiztrends.com
• What Marketing Can Learn From User Experience, www.marketingprofs.com

Ecommerce

• Ecommerce Is Coming to Car Dashboards. Identity Thieves Too, adage.com
• PayPal raises prices for U.S. merchants, www.internetretailer.com
• There’s still time for web retailers to profit from back-to-school promotions, www.internetretailer.com

Email Marketing

• 10 steps to email success at Christmas: part two, econsultancy.com
• Canada’s Anti-Spam Legislation (CASL): FAQ, sendgrid.com
• How to Choose the Right Colors and Fonts for Your Emails, blogs.constantcontact.com
• The Pros, Cons, and Costs of the Top 5 Email Marketing Platforms, contently.com
• Will GIF-Powered Emails Get More People RSVP’ing for Events?, www.adweek.com

General Internet Marketing

• 3 Visual Trends Marketers Need to Know About, contently.com
• Authority Marketing: How To Measure Up In Front of Customers, smallbiztrends.com
• Plotting Your Global Marketing Success, www.cmswire.com

Internet Marketing Industry

• Commerce Sciences Raises $4 Million Led By Eric Schmidt’s Innovation Endeavors, pr.blonde20.com

MarTech

• Better Customer Marketing Data with Smart Technology Use, www.ducttapemarketing.com
• Localytics and Marketo Integrate Mobile and Web Marketing Automation, www.martechadvisor.com

Mobile/Local Marketing

• App-Install Ads Are A Mainstay Of The New Mobile Economy, www.forbes.com
• Digesting Yelp Photos Just Got Easier: Now Browse by Category, officialblog.yelp.com
• How Hospitality Brands Balance Global and Local in Their Marketing, streetfightmag.com
• How Marketers Can Survive in the War on Mobile Ad Blocking, blog.kissmetrics.com
• Huawei brings online smartphone brand Honor to Europe, www.reuters.com
• Siri serves saucy answers when asked about Apple’s upcoming event, digiday.com
• Why Apple Watch Rings the Death Knell of the ‘Mobile’ Marketing Channel, www.marketingprofs.com

Reputation Management

• The Lion Killer Faces Huge Online Reputation Issues, www.searchenginejournal.com

Social Media

• 4 of the Biggest Changes to Facebook Ads in 2015, www.komarketingassociates.com
• 8 Ways to Use Google+ Hangouts for Your Business, www.socialmediaexaminer.com
• A Daily, Weekly, Monthly Social Media Checklist, blog.bufferapp.com
• Facebook and Google Want You to Do More With Those Photos, blogs.wsj.com
• Facebook Might Drive More Traffic than Google: Should You Care?, simplymeasured.com
• Five seriously creative Snapchat campaigns and their results, econsultancy.com
• Getting Your Fans and Followers to Share Visual Content, www.compukol.com
• How To Change A Twitter Handle, www.hiregun.co
• Insta-Ads: Facebook Brings Instagram Ads to Life, www.searchinfluence.com
• Is Instagram About to Become the Traffic-Driving Platform of CMOs’ Dreams?, contently.com
• LinkedIn Pulse: 9 Lessons & Changes in LinkedIn Publishing, www.smallbusinessideasblog.com
• LinkedIn Sending Out “Connections in the News” Emails?, www.adweek.com
• You can now post full-size landscape and portrait photos on Instagram, www.theverge.com

Video

• How Buzzfeed is Taking Over the World – One Video at a Time, www.reelseo.com
• Marketing via Periscope and Meerkat, www.adweek.com
• NFL’s Twitter Video Deal Came And Its Deal With Facebook Went, techcrunch.com
• The UK may require social networks to add warnings to autoplay videos, digiday.com
• Why live streaming is important for Facebook, digiday.com
• YouTube’s New Gaming Platform Already Looks Like a Big Hit With Advertisers, www.adweek.com