Marketing Day: Facebook 2014 Revenue Hits $12 Billion, Most Mobile Emails Opened On Apple Devices & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook Earnings: Social Network Checks In With Its First $10-Billon Year
  Facebook reports $3.85 billion in Q4 revenue; monthly active users now total 1.39 billion, 1.19 billion of them mobile users.
• Newcastle Brown Ale Hijacks Super Bowl With Hilarious #BandOfBrands Stunt
  The beer brand successfully siphoned attention away from the official sponsors last year. Can it start a streak?
• Candy Brands Gain Share Of Voice On Super Bowl Searches
  See which brands are winning in Google on Super Bowl searches as we close in on game day.
• Facebook Wants To Host Your Super Bowl Experience
  The social network has launched a hub page for Super Bowl XLIX that will display the score, time remaining, game accounts and real-time conversation.
• Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years
  80% of the survey respondents plan on using technology to engage customers.
• Majority Of Emails Opened On Apple Devices, Android Users Pay More Attention
  According to the latest US Consumer Device Preference Report from MovableInk, mobile email opens surged to an all-time high in Q4. The report says that 66 percent of all email in the US is now opened/read on smartphones or tablets and 34 percent is viewed on a desktop. The mobile breakdown is as follows: 49.5 […]
• The Valentine’s Day Shift: How To Make A Love Connection With Your Consumers
  Are you ready for Valentine’s Day? Contributor Melissa Feemster discusses how you can prep for shifts in customers, products, and dates.
• 6 Inbound Marketing Techniques Every Business Should Use
  All types of businesses, but especially startups and smaller businesses, can benefit from these inbound marketing techniques, says contributor Neil Patel.
• Up Close With Snapchat’s New “Discover” Feature
  First impressions about Snapchat’s ad-supported content collaboration with major media publishers.
• PlayStation #20YearsOf Play Celebrates Brand’s 20th Anniversary With Video Of Fan Tweets
  The gaming brand takes users’ high-energy content and repurposes it to generate excitement.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Maps Shows Super Bowl Spirit With New Venue Map, Streetside & Hi-Res Venue Imagery
• Quality Content Factors: A List That’s Actually Helpful
• 3 Steps To Optimizing Local Paid Search
• 7 Essential Quality Metrics For Evaluating Publishers For Guest Blogging
• Google Now Supports Crawling & Indexing Locale-Adaptive Web Pages
• Want To Speak @ SMX London? Here’s How

Online Marketing News From Around The Web:

Affiliate Marketing

• 5 Affiliate Marketing Trends for 2015, www.accelerationpartners.com

Analytics

• 5 Steps Towards Improved Reporting, www.seerinteractive.com
• The Top 5 Metrics and Investments Marketers are Making in 2015, www.marketingtechblog.com

Blogs & Blogging

• Design Trends of 2015: How Your Blog Can Adapt, www.problogger.net
• How to Start a Business Blog in 2015, blog.getresponse.com
• What Does Creatrs Network Mean for Tumblr’s Future?, www.adweek.com
• Why Blogging Isn’t Good Enough, pushingsocial.com
• Why Multi-Author Blogs Are The New Content Farms (Sort Of), www.minterest.org

Business Issues

• Data Privacy Day: What Marketers Needs To Know, thedma.org
• World’s largest DDoS attack reached 400Gbps, says Arbor Networks, www.techworld.com

Content Marketing

• 17 Questions On How To Build A Content Marketing Strategy, www.b2bmarketinginsider.com
• 3 Ways Promoting Content Differs from Promoting Brands, relevance.com
• 5 Traffic Strategies That Build Your Curation Audience, www.copyblogger.com
• Comparing dlvr.it and Buffer for Content Distribution, www.practicalecommerce.com
• Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy, www.copyblogger.com
• Unique Content: Meaning and Criteria, www.7boats.com
• Why “Depth Not Breadth” Will Be the Rallying Cry of Content Marketing in 2015, contently.com

Conversion Optimization

• 8 Mobile Landing Pages That Get Spanked, www.searchenginejournal.com
• B2B Small Business Marketers: Increased Focus on Leads and Conversion, contentmarketinginstitute.com
• The CRO’s Persuasion Guidebook, blog.crazyegg.com
• The Practical Psychology of Conversion, www.mashbout.com

Copywriting, Design & Usability

• How to Conduct a Site Audit for Quality User-Experience, seo-hacker.com
• Native or Responsive?: A look at the business case for each approach to mobile development, uxmag.com
• What Makes a Good 404 Error Page?, blog.tamar.com

Domaining

• Gemini.com Domain Acquired By Winklevoss Twins, dotweekly.com

Ecommerce

• Data From Alibaba’s Ecommerce Sites Is Now Powering A Credit-Scoring Service, techcrunch.com
• Design and the future of retail in quest of millennials, www.mobilecommercedaily.com
• Latest winter storm costs online retailers an estimated $35 million, www.internetretailer.com

Email Marketing

• 14 Sweet Valentine’s Day Email Subject Lines, www.verticalresponse.com
• 4 Ways to Deliver a Personalized Marketing Experience for Customers, www.silverpop.com
• 5 Examples of Effective Email Subject Lines Straight From My Inbox, www.impactbnd.com
• Amazon WorkMail Takes On Microsoft And Google For Enterprise Email And Calendars, techcrunch.com
• For Cultivated Wit, Email Is No Joke, blog.mailchimp.com
• How to Interpret Your Email Marketing Results (Without Spending All Day Doing It), blogs.constantcontact.com
• Mobile Email Opens Hit an All-Time High in Q4 2014, blog.movableink.com
• A New App From Everything.Me’s Co-Founder, Wants To Make Email More Like Messaging, techcrunch.com

General Internet Marketing

• 5 Publication Channels Every Marketer Should Pursue, smallbiztrends.com
• 5 Reasons Why You Should Have a Digital Marketing Strategy, www.jeffbullas.com

Internet Marketing Industry

• AerServ Wins 2015 DeveloperWeek Award for Best App Monetization Solution, www.marketwired.com
• Demandbase Announces Record Growth in 2014 :: Demandbase B2B Marketing, www.demandbase.com
• SDL Enhances Customer Experience Cloud to Deliver the Only Global-Ready Customer Experience Suite, www.sdl.com

Mobile/Local Marketing

• Dunkin’ Donuts cracks the formula on loyalty with mobile’s help, www.mobilecommercedaily.com
• Here’s How Marketers Are Using Mobile This Super Bowl, streetfightmag.com
• Hey, User! Do You Know What Your Apps Are Up To?, techcrunch.com
• How Hyperlocal Tech Is Reviving Brick-and-Mortar Sales, streetfightmag.com
• Kik Hits 200 Million Users, medium.com
• Marketers Dish on Which Brands Are Truly Killing It in Mobile, www.adweek.com
• One quarter of all Android users have dual-SIM phones, qz.com
• Smartphone traffic and revenue grow strongly in Q4, www.internetretailer.com
• The Next Front Of Wearables, techcrunch.com
• Tim Cook Says Apple Watch Ships In April, techcrunch.com

Reputation Management

• Becoming an influential “go-to resource” in your chosen field, www.trevoryoung.me

Social Media

• 25 Questions to Help Define Your Social Media Strategy, blog.bufferapp.com
• 5 Ridiculously Powerful Facebook Ad Targeting Strategies, www.wordstream.com
• 6 Habits of Successful Social Media Marketers, www.socialmediaexaminer.com
• 7 Pinterest Marketing Tools and Tips, blog.tailwindapp.com
• Damage Control: Social Sharing During the Big Game, www.verticalmeasures.com
• Facebook Users Dare to Share More, www.emarketer.com
• How can HSBC improve its social media engagement?, econsultancy.com
• How To Calculate Social Media ROI, www.searchenginepeople.com
• How to Choose Social Media Images, blog.hootsuite.com
• How to Drive Social Media Traffic to Your Landing Pages, blog.adstage.io
• How to Integrate Social Media and Blogging from The Art of Social Media, blog.marketo.com
• I Like Facebook More Than Twitter These Days and Why That Doesn’t Matter, chrisbrogan.com
• Share and Share a-Like: Content Sharing by Social Media Platform, www.dexmedia.com
• This Agency Lifted Revenue 60% by Mastering Instagram, www.adweek.com
• Twitter Growing Fast in India, www.adweek.com
• Under-used social media platforms (and more), www.businessesgrow.com
• Why Twitter is Not Your Bae, www.convinceandconvert.com

Video

• Facebook Is Not YouTube so Please STOP Comparing Them, www.reelseo.com
• How Facebook, Netflix and Amazon compete with YouTube, digiday.com
• Medium Ventures Into Video Content With Author Interview Series Foreword, techcrunch.com
• Walk Off the Earth Band Gets Record Deal from YouTube, smallbiztrends.com
• YouTube Stars Expand to Snapchat, www.bloomberg.com