Facebook Earnings: Social Network Checks In With Its First $10-Billion+ Year

Facebook again beat investor expectations for quarterly earnings, reporting $3.85 billion in revenue and $701 million in profits for the fourth quarter of 2014. The company, which had been expected to post revenue in the $3.77 billion range, has exceeded Wall Street expectations for 11 consecutive quarters.

The revenue total gave Facebook $12.47 billion in revenue for 2014, pushing the company past the $10 billion yearly threshold for the first time. Net income for the year was $2.94 billion.

“We got a lot done in 2014. Our community continues to grow and we’re making progress towards connecting the world,” founder and CEO Mark Zuckerberg said in a release.

Some of the significant figures from the report (which can be read in full here):

• Facebook now has 1.39 billon monthly active users, up 2.2% over the third quarter.
• The monthly mobile active user total is 1.19 billion.  That’s an increase of 13% over last year when the Q4 number was 945 million; it was 680 million in 2012.
• 526 million of the active mobile users sign on exclusively using mobile devices.
• The company reported an average of 890 million daily active users in December, an increase of 18% year-over-year. There were 745 million daily mobile users in the month, a 34% year-over-year increase.
• Revenue from advertising was $3.59 billion, a 53% increase from the same quarter last year.
• About 69% of the ad revenue came from mobile advertising in the quarter, a gain of 16 percentage points over the fourth quarter of 2013.

Zuckerberg , COO Sheryl Sandberg and CFO Dave Wehner will take questions from investors in a call today at 5 p.m. Eastern. The call will be streamed  live here.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Martin Beck

Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.