Marketing Day: Black Friday & Cyber Monday Reports, Facebook’s New Mobile App Ad Options & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: AT&T Helps You Combine Emojis And Christmas Carols For Holiday Season Awesomeness The telecom company and its agency are #winning with a catchy interactive experience. Mobile Weekend: Traffic Crosses 50 Percent, Transactions […]
Amy Gesenhues on December 2, 2014 at 5:05 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- AT&T Helps You Combine Emojis And Christmas Carols For Holiday Season Awesomeness
The telecom company and its agency are #winning with a catchy interactive experience. - Mobile Weekend: Traffic Crosses 50 Percent, Transactions Hit 30 Percent
If you’re one of the last-remaining mobile skeptics you will probably be converted by the torrent of data coming off Cyber-Weekend. Literally dozens of reports and stats showed a massive surge in both mobile traffic and transactions compared to last year. At one point mobile traffic exceeded 50 percent of all US online traffic, while mobile transactions reached 30 […] - Online Shoppers Converting At Higher Rates, And Not Just On Black Friday And Cyber Monday
Marketing Land’s Online Retail Sales Report shows the holiday shopping season is in full swing. - Facebook Offers New Buying, Video & Targeting Options For Mobile App Ads
Facebook today announced buying, video and targeting enhancements to its mobile app advertising program. Starting this week, advertisers will be able to buy app ads that are optimized for reach and frequency. “This allows advertisers to boost awareness while controlling how often someone sees an ad,” Facebook explained in a blog post. “For example, advertisers […] - Google Updates DoubleClick Verification: Ad Blocking, Spam Filtering, Movie-Style Content Ratings
Today, Google-owned DoubleClick rolled out eight updates to its Verification product to address concerns about brand safety and give advertisers more control over and accounting of where their ads appear online. Here’s a quick rundown of the features Google is focusing on. Ad Blocking There are several features around ad blocking. Advertisers can add to […] - Turn Seasonal Shoppers Into Year-Round Revenue
The holiday season is a big time for many retailers, but how can we turn one-time buyers into loyal, repeat customers? Columnist David Rekuc has some advice. - 2014 Black Friday & Cyber Monday E-Commerce Report: Online Orders Up 15.7% Over Last Year
According to the National Retail Federation, in-store sales for the holiday weekend proved disappointing, but that doesn’t appear to be the case online. Predictive analytics platform Custora reports e-commerce revenue for Black Friday through Cyber Monday was up 15.4 percent – and orders up 15.7 percent – over last year, with email marketing driving a […] - Twitter Is Rolling Out A Simpler Way To Report Abusive Tweets
Twitter announced today that it is giving users a simpler way to report harassment or other abusive behavior on its network. In changes to be rolled out in the coming weeks, the company said it will make the abuse reporting process more mobile friendly, require less information, “and, overall, make it simpler to flag tweets […] - 5 Holiday Lessons From 2013 That You Can Apply This Year
What can last year’s holiday shopping trends tell us about the 2014 holiday shopping season? Columnist Jordan Elkind explores. - Is Your Social Media Marketing Cart Before Your Horse?
Social media can be a very effective marketing channel — that is, when brands utilize it correctly. Columnist Mark Traphagen explains how to get the most from social media. - ABC’s World News Tonight Creates Direct-to-Facebook 1-Minute Newscast
Need more evidence that Facebook video is red hot? Now even a media outlet with more than 9 million daily viewers is jumping on the bandwagon. Today, ABC’s “World News Tonight with David Muir” launched a short newscast created especially for the Facebook platform. Called “Facecast: The One Thing,” the program will be a one-minute […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask)
- Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers
- Mobile SEO & E-Commerce Growth Beyond Black Friday & Cyber Monday
- Google Maps Revamps Quality Guidelines For Local Pages
Online Marketing News From Around The Web:
Analytics
- Predictive Modeling Brings Holiday Cheer To Retailers, www.retailtouchpoints.com
Blogs & Blogging
- 6 Blog Intros That Reel ‘Em In, www.searchenginejournal.com
- How to Monetize Your Blog Today – No Tech Skills Required, madlemmings.com
- Is it Time to Burn Feedburner? There are Alternatives, www.problogger.net
- The Ultimate List of 95 Blogpost Ideas for Content Creators, blog.bufferapp.com
Business Issues
- Amazon’s Bezos: Yes, there’s a CEO succession plan, but it’s a secret, www.geekwire.com
- Bitly Helps the Red Cross Get to Hope.ly, mobile.nytimes.com
- Chris Fry, Twitter’s Former Senior VP Of Engineering, Joins Bigcommerce’s Board, techcrunch.com
- Google Exec Lays Out Strategy To Get More Brand Advertising, blogs.wsj.com
- To Gain the Upper Hand, Amazon Disrupts Itself, New York Times
Content Marketing
- Clickbait Can Hook Readers … But Is It Worth It?, www.verticalresponse.com
- Content Marketing in 15 Minutes a Day, www.wordstream.com
- Content Marketing Is A Strategic Solution To A Strategic Problem, www.b2bmarketinginsider.com
- Deadliest Catch & How To Win As A Content Marketing Greenhorn, thefuturebuzz.com
- How to Drive Real ROI with Content Promotion, www.verticalmeasures.com
- How to Know What Content Drives Traffic, contentmarketinginstitute.com
- Paid, Owned, Earned Media – The “Open Sesame” of Content Marketing, www.searchenginepeople.com
- There’s No Such Thing as Boring Content, builtvisible.com
- What Should You Do With Old Content?, www.lunametrics.com
- Why Agencies Need to Embrace the Content Marketing Challenge, contently.com
Conversion Optimization
- Easy Landing Page Mistakes that Are Killing Your Conversions, blog.crazyegg.com
Copywriting, Design & Usability
- 12 Point Checklist For Creating a Website, smallbiztrends.com
- Four Steps To Creating A Killer User Experience, blog.visual.ly
- The More You Fail, The Greater Your Success: A User-Centered Design Case Study, www.smashingmagazine.com
- Usability: Are You Making it Better? Or Making it Worse?, overit.com
Domaining
- Community proposes way to replace US oversight of ICANN, domainincite.com
- Name Collision domain names: Is there opportunity for domainers?, domainnamewire.com
E-Commerce
- B2B online buyers have big expectations, www.internetretailer.com
- Before Heading Out To The Shopping Wars, Consumers Strategize With Reviews, MediaPost
- Brits Embrace Cyber Monday With Sales Up 50% to $1.1 Billion, adage.com
- How did retailers handle the Cyber Monday sales?, econsultancy.com
- Walmart.com Reports Biggest Cyber Monday In History, Mobile Traffic At 70% Over The Holidays, techcrunch.com
- What Happened on Black Friday?, www.emarketer.com
- Why now is the time to invest in iBeacon technology, www.mobilecommercedaily.com
Email Marketing
- Personalized shopping cart abandonment e-mails lead to sales, www.internetretailer.com
- What is the CAN-SPAM Act and Why Should You Care? [This is not a joke], www.dexmedia.com
General Internet Marketing
- 10 Digital Marketing Trends for 2015, www.blueinteractiveagency.com
- Figuring Out The Next Era of Marketing, blog.marketo.com
- Finding and understanding your online audience, www.stateofdigital.com
- Top 4 Digital Priorities for Higher Ed CMOs, www.convinceandconvert.com
- What’s next for digital marketing?, www.businessesgrow.com
Internet Marketing Industry
- MediaMath Unveils TerminalOne App Featuring Nielsen Online Campaign Ratings Data, www.prnewswire.com
- Vista Equity Partners Leads $35 Million Investment in Return Path, blog.returnpath.com
Mobile/Local Marketing
- Apple Watch: How marketers can prepare for the wearable revolution, www.marketingmag.com.au
- Cyber Monday’s mobile moment, www.internetretailer.com
- Less Than Half of Explorers Would Recommend Glass to a Friend, Glass Almanac
- Mobile Web is retail’s big winner and loser for holiday shopping, www.mobilecommercedaily.com
- Soon iPhones may protect themselves during a fall, qz.com
- The top 24 iPhone apps on early adopter homescreens, qz.com
- Top Apple Analyst Says iAd Is a Mobile Ad Zombie, adage.com
Social Media
- 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015), webbiquity.com
- 15 Holiday Instagram Ideas to Try this Month, blogs.constantcontact.com
- Confirmed: That copyright status you posted? You own it, but Facebook can still use it, qz.com
- Facebook, Google, And Twitter’s War For App Install Ads, TechCrunch
- Happy Holidays: The Season of Failing with Facebook Ads, www.jonloomer.com
- How can you create unique value on top of Facebook’s platform?, www.insidefacebook.com
- How Charlotte Russe turned Instagram into a sales channel, www.internetretailer.com
- How to Improve Your Social Media Ads Using Brain Science, www.socialmediaexaminer.com
- Jessica Gioglio on how Dunkin’ Brands puts the spotlight on their fans in social, www.damniwish.com
- Pinterest Power Tips to Turn Your Content Pro, blog.getresponse.com
- Snapchat Marketing: Keys for Your Overall Marketing Strategy, www.bluefountainmedia.com
- Social Marketers are Going to be Obsessed with this in 2015, lkrsocialmedia.com
- The Must-Have Checklist Of Top Twitter Tips For Ambitious Small Businesses, www.socialbro.com
- The Strategies that Perform Best Across Facebook, Twitter, Pinterest and LinkedIn, www.marketingtechblog.com
- This Chart Reveals Just How Important Facebook Really Is for Content Marketers, contently.com
- Twitter adds new photo filters to mobile apps, thenextweb.com
- What, When and Where to Post on Social Media, www.mediabistro.com
- When Do Top Brands Post to Instagram?, simplymeasured.com
- Why Social Media Marketing Isn’t Enough, contentmarketinginstitute.com
Video
- Measuring video advertising’s ROI, www.adknowledge.com
- Online video is killing the TV star, digiday.com
- Views of Unboxing Videos Increased by 57% in 2014, www.reelseo.com
- Vimeo Revamps Its Mobile Website, Adds Features For Logged Out Users, techcrunch.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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