AT&T Helps You Combine Emojis And Christmas Carols For Holiday Season Awesomeness
The telecom company and its agency are #winning with a catchy interactive experience.
This is very, very cool! The kids will love it. So will the adults. After all, who doesn’t love a catchy holiday tune?
OK, let’s drop the political correctness here and openly — without any shame — admit we’re talking about Christmas Carols. Hey, we’re happy to openly talk about any other holiday-themed marketing stunt, but for this one, it’s all about Christmas.
Working with BBDO Atlanta, AT&T is out with Emoji Carols. Yes! It’s exactly what it sounds like. The agency has created a site on which you can create and customize your very own Emoji Carol by selecting a carol and assigning an emoji to each and every one of the lyrics in the song.
The customization choices are quite extensive. You can create your own emoji by selecting hair, eyes, nose, skin color and mouth. You then pick your song and festive background. Then you are able to scroll through the carol’s lyrics and assign emojis to each word, Once you are finished, you enter your email address to be notified once the video has been processed
Yes, it will take you a while, but if you look at some of the creations to date, it’s clearly worth the effort.
There’s a gallery where all the created videos reside and each one of them can be shared individually across social media.
Fun! Why a marketer hasn’t done this before is beyond me, but I’m glad BBDO and AT&T got around to it. And I think you will be, too.