Marketing and culture: The key drivers of growth
Columnist Travis Wright summarizes a fireside chat at the MarTech Conference with Dun & Bradstreet CMO Rishi Dave, who explained why data should be the driving force behind every organization's marketing efforts.
At the recent MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing Officer Rishi Dave and conference chair Scott Brinker. One of the main points of their discussion was how data should underpin all things marketing within an organization. That includes branding, marketing, culture, and of course, the marketing technology stack itself.
It’s no accident that data and marketing have joined together within the ever-evolving consumerized environment.
With the increased emphasis on customer experience in business and marketing, the art of storytelling in marketing communications has evolved to blend seamlessly with the science of data-driven digital analytics.