Marketing Day: Twitter Experiments With Trends Box, Event Ads Coming To Facebook News Feed & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter Tests Desktop Trends Box That Displays Details About Each Trend The trends box on Twitter’s desktop site is very spartan — a list of 10 topics and hashtags displayed without context […]

on August 29, 2014 at 4:06 pm | Reading time: 7 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Twitter Tests Desktop Trends Box That Displays Details About Each Trend
    The trends box on Twitter’s desktop site is very spartan — a list of 10 topics and hashtags displayed without context and tucked inconspicuously into either the right or left rail. It’s likely many users overlook the feature, making it a missed opportunity for Twitter as it attempts to make its platform more engaging and […]
  • Think Breadcrumb Links Aren’t Good For User Experience? Yes, They Are!
    Web designers and UX professionals have long butted heads on this issue. Can they find a common ground? Columnist Shari Thurow weighs in.
  • Pay Per What? Choosing Pricing Models In Digital Advertising
    How to determine which of the many different digital advertising pricing models makes the most sense for your business.
  • Google Brings Analytics To Chrome Toolbar For AdSense And Other Google Publishers
    Google publishers using the Google Publisher Toolbar can now see Google Analytics data directly in the toolbar. The toolbar is available for those using AdSense, Ad Exchange or DoubleClick for Publishers. Rather than having to open Google Analytics separately, the Toolbar window provides analytics about that page, including visitors, pageviews, bounce rate and average time […]
  • Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs, More
    This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first interview Google’s senior VP of advertising and commerce has given since taking over the role he once shared with Susan Wojcicki, now YouTube’s CEO, in February. An eleven year veteran of […]
  • Toyota Mobile Ads Showcase Future Uses Of Location
    There are many uses of location in mobile advertising. Increasingly, however, location is being used in the background to identify and qualify audiences and to do behavioral targeting or retargeting. Those tactics are often combined with geofencing for a multi-layered approach to mobile targeting. One representative illustration of this is a current campaign for Toyota created by Opera Mediaworks and agency Saatchi & […]
  • Facebook Adds Ability To Advertise Events In News Feed
    More than 400 million people interact with Facebook events every month, the social network says. And today, the company announced that it’s giving Page owners another avenue to reach those people. Facebook has enabled ads for events to be placed in mobile and desktop News Feeds. Previously, event ads only were available for display in […]

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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