Facebook Adds Ability To Advertise Events In News Feed

More than 400 million people interact with Facebook events every month, the social network says. And today, the company announced that it’s giving Page owners another avenue to reach those people.

Facebook has enabled ads for events to be placed in mobile and desktop News Feeds. Previously, event ads only were available for display in the less prominent right rail on the desktop platform. Here’s a Facebook mockup of how the ads, available globally through the Ad Create tool and the Power Editor, will look:

Facebook also officially announced that it will display Insights for events, which we reported earlier this month. Insights are displayed in the right-hand column of the events page and show:

• The number of people who’ve seen a link to the event on Facebook
• The number of people who’ve viewed the event
• The number of joins, saves and maybes the event has received

Facebook also announced that it has redesigned the event page for users:

Each person’s events page has a new look and feel to better highlight their upcoming events and showcase new events, including suggested events based on information such as the Pages they like, their location and the day of the week.